Twitter ads


Last week, Twitter released an update that finally allows you to do more with retweets. Whereas before users only had the option to add plain text alongside a retweet, now Twitter users have the option to add photo, video and GIFs to a retweet. Although it seems like only a minor upgrade, this offers great potential for marketing through the site. The feature went live last week on iOS, Android and Twitter’s mobile site, though it’s still yet to be functional on desktop. It’s common practice for Twitter users to retweet with a comment – so expanding the retweet system to include a wider range of media will surely result in an increase of non-text based content. This is much more favorable for businesses in regards to advertising opportunities. The upgrade has been demanded by Twitter users for a long time, and it seems Twitter has finally listened. In addition…