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Last week, Twitter released an update that finally allows you to do more with retweets. Whereas before users only had the option to add plain text alongside a retweet, now Twitter users have the option to add photo, video and GIFs to a retweet. Although it seems like only a minor upgrade, this offers great potential for marketing through the site. The feature went live last week on iOS, Android and Twitter’s mobile site, though it’s still yet to be functional on desktop. It’s common practice for Twitter users to retweet with a comment – so expanding the retweet system to include a wider range of media will surely result in an increase of non-text based content. This is much more favorable for businesses in regards to advertising opportunities. The upgrade has been demanded by Twitter users for a long time, and it seems Twitter has finally listened. In addition…

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…

Social Media has truly taken the world over by storm. There were many that back in 2008 – having heard of the emergence of Social Media – were wondering, “Do I really need a page on Twitter and Facebook?..I’ll stick to one”. It was difficult to understand or foresee the growth of all social media and off course Twitter itself. How could 140 characters sufficiently promote your brand or services anyway? Fast forward to today, Twitter has 100 million daily active users, 500 million tweets per day with 13 million of those users being in the UK. Still considering only having a Facebook page? I didn’t think so. As social media is becoming more and more a part of our everyday lives, it is equally as important for businesses to be active players in a “field” most of their clients are part of. Some argue Twitter is even more important than…