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The 14th of May was another troublesome day for Facebook and its companies. It was revealed (and also announced by Facebook themselves) that a security flaw in the app’s software allowed attackers to bypass WhatsApp’s end-to-end encryption and secretly install spyware onto users’ devices. WhatsApp, which is owned by Facebook, said the attack targeted a “select number” of users and was orchestrated by “an advanced cyber-actor”. They add: “WhatsApp encourages people to upgrade to the latest version of our app, as well as keep their mobile operating system up to date, to protect against potential targeted exploits designed to compromise information stored on mobile devices, the company said in a statement. What to do? Facebook did advise all its users to simply uninstall the app and re-install it or update to the latest version, claiming most users had already done so. The breach arose from the fact that the software suffers from a “buffer…

If you’re operating a business online, it’s highly likely that your social media presence is of great importance. We’re in an age where social media platforms dominate, and a successful social media can be the make or break factor when it comes to a thriving business. Instagram has more than 1 billion active monthly users, with over 80% of those following some form of business account. Instagram offers huge marketing potential for online businesses and if used correctly can greatly increase your audience and the engagement of your brand. Read below to discover 5 tips on how to optimise your business Instagram for greater engagement. Business Profile First of all, Instagram allows you to choose between a business profile and a normal user profile. You’ll obviously want to select the former; doing so will allow you to have privileges not available on a normal profile. These include Instagram Ads, Instagram…

In some interesting news last month, latest research from the Massachusetts Institute of Technology (MIT) has demonstrated that ‘blind spots’ in the artificial intelligence (AI) of self-driving cars could be adjusted and redressed using input from humans. The Massachusetts Institute of Technology team in collaboration with Microsoft, developed an ingenious model where AI learns any changes in behaviour it needs to make as it observes the human under the scenario. In order for this to be achieved, they make sure the AI system is put through simulation training before putting a human through the same scenario in the real world hence allowing it to pick up on visual and reactive signals by humans to accordingly amend its behaviour in similar circumstances. So far, the system has only been tested in video games but nonetheless study author (and  graduate student in MIT’s computer science and artificial intelligence lab) Ramya Ramakrishnan, said:…

We are proud to announce that our CEO and Founder, Mr Nicholas Kalavas has been invited as a Keynote Speaker at the 2018 Digital Marketing conference organised by Anglia Ruskin University. Anglia Ruskin’s story starts in 1858, when the art critic, patron and philanthropist John Ruskin opened Cambridge School of Art. The art school grew to become Anglia Ruskin University, and it’s still at the heart of our modern-day campus in Cambridge. The event is Titled: Digital Marketing Challenges: Trends and plans for the future and will include speeches from 3 highly experienced marketeers such as: – Nicholas Kalavas, Managing Director of CFM Group (Creative Fearless Marketing) https://cfmgroup.co.uk/ – Ellie Morgan, Head of Digital Marketing, Studio 24 Your Digital Agencyhttps://www.studio24.net/ – Kate Barham, Head of Account Strategy, Further, Digital Marketing Agency https://www.further.co.uk/ Feel free to have a look at the calendar provided below and attend the event. To find out about the event, register…

Digital marketing is an ever-evolving industry, with innovative studies, reports and “best practices” published seemingly every day. Some of the top bloggers, from Neil Patel to Jeff Bullas, offer cutting-edge digital marketing techniques and dedicate their lives to mastering this in-demand discipline. To truly understand and stay on top of the internet world, individuals would have to scour hundreds of blogs and attend top industry events around the world. This is both time-consuming and costly. Most businesses simply do not have the resources or capacity. Mastering the top digital marketing topics can drive revenue and improve brand awareness. The question becomes, is there a way to understand the most pertinent topics to drive business growth? Yes. The Detroit Regional Chamber’s digital marketing team has scoured the internet and listened intently to the top digital marketing conversations to bring together the four most important topics for 2018. The New Facebook Algorithm In January, Facebook changed…

Further to our post last week in regards to how companies can carefully target, segment and market to their audience, we received many requests from readers on this could be done. What the easiest and most effective ways to reach the Millennials is and hence we have created the infographic below. Tell us what you think and if there is anything we should add to our infographic. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

When we talk about social media marking nowadays, we often focus on millennials as they tend to be the most active users online. Nonetheless, that is a somewhat skewed reality as truth is that pretty much everyone is on and uses social media nowadays from your boss to your mum to your colleague or niece.  So have a look at the infographic below which tells you where different generations are in social media and how companies and using this data to target their preferred audiences. Have a look at our infographic below for more information and tell us what your view is whether you are a..”millennial”, a marketeer (trying to reach this market), a parent (somewhat bamboozled by the development and growth of social media), we’d love to know your view. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to…

It is indeed the news of the week when it comes to domains and how Brexit will slowly start having an effect on companies and individuals in the UK. If you are a UK sysadmin who owns a .EU domain, it will be taken away from you on 31st March 2019 in a no-deal Brexit scenario (and in any case, on 1st January 2021 if get a deal in place). According to the European Commission’s Notice to Stakeholders the only certainty is that UK entities will not be able to register or renew .eu domains. As for existing registrants, it merely states that the registry will be “entitled to revoke such domain names on its own initiative”. ​The brexit notice from EURid seems to suggest they’re just exploring the options at the moment. The European Commission issued a notice to stakeholders concerning the .eu domain names registered by UK residents. The notice…

Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers. Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values. Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions. DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE? Before choosing an influencer, you must have first identified…