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Nobody can deny that social media has taken the world over by storm and has totally changed the digital landscape in the past decade or so. Not only individuals but business are not also very active on all most platforms It does not really matter whether you are a seasoned professional working in the social media industry, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Have a look at our infographic of the most popular Social Media sites and networks in 2019 which will allow you to engage with your target audience, maximise your brand reach and achieve your marketing and social media goals. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me…

Social media has taken over the world both in personal and business terms the past few years. The majority of companies and entrepreneurs have already been selling their goods and services online for quite a while whether that is via their websites and landing pages, the use of Google Analytics to drive traffic to them or many other available tools online. Nonetheless, there is one powerful tool which is often ignored even by very strong salespeople or large corporations worldwide.. and this is selling through social networks or social selling. Taking into consideration the fact that for every £1 spent on social selling there is an ROI of £5, it is somewhat surprising to say the least. The power of social selling lays in the possibility to build relationships between sellers and buyers through sharing contents and expressing opinions. Which is important, since trust is the key factor for the majority of…

In some interesting news last month, latest research from the Massachusetts Institute of Technology (MIT) has demonstrated that ‘blind spots’ in the artificial intelligence (AI) of self-driving cars could be adjusted and redressed using input from humans. The Massachusetts Institute of Technology team in collaboration with Microsoft, developed an ingenious model where AI learns any changes in behaviour it needs to make as it observes the human under the scenario. In order for this to be achieved, they make sure the AI system is put through simulation training before putting a human through the same scenario in the real world hence allowing it to pick up on visual and reactive signals by humans to accordingly amend its behaviour in similar circumstances. So far, the system has only been tested in video games but nonetheless study author (and  graduate student in MIT’s computer science and artificial intelligence lab) Ramya Ramakrishnan, said:…

I am often asked, how and why I decided to start a blog, what advice I would give to new bloggers and how on earth I managed to amass over 7000 subscribers in less than 4 years! So you’re thinking about starting a blog, fashion, beauty, tech or whatever that may be but you have absolutely no idea where to start, right? Guess what—neither did I. I was totally and utterly clueless. When I conceptualized and started this blog a few years ago, I had no idea how to start a blog or how to be a blogger. Heck, I could hardly spell HTML, let alone build a blog. Nah, this is not a “put you down” or “glory, glory me” post, its…good news: it’s easier than you think. I have learned a ton of lessons (and still am daily) during my 4 years of blogging and running my…

CFM Group, work closely with Buffer and one of their recent surveys revealed some very interesting results when it comes to having an effective Social Media strategy. According to that survey, over 50% of businesses worldwide do not have a clear, documented social media strategy which effectively means they could be making effective use of their social media, but could equally simply be wasting time and money. Without a purposeful, documented and strategic way of going about things and measuring their efforts, there simply is no way to know. So we decided to create a simple and easy to follow, step-by-step guide on how to create an effective social media strategy for your business. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

LinkedIn has recently announced a very interesting update on its platform. Most of us have seen a number of profiles, with a FOLLOW rather than a CONNECT button next to them. They were mainly used for established personalities and Influencers allowing users, to follow their profiles and hence be regularly updated on their news via their feeds. LinkedIn is now giving all users the option to display a ‘Follow’ button as the main CTA on their profile page, as opposed to the current ‘Connect’ prompt which has been expected for a while now. This has actually been the main option for high profile users (like Richard Branson and Satya Nadella pictured above) who are in LinkedIn’s ‘inFluencer’ program for some time, but now, all users will be able to list the same hence increasing the possibilities of your posts being viewed and appearing in your “followers” news feed. It is…

Mobile banking has grown rapidly the last decade and it is now almost impossible to find a bank that does not offer it. There are actually even banks that only exist online and hence downloading their app is the only way to interact with them for any number of reasons you may wish to. The shift to “mobile banking” is a global phenomenon which has empowered many African countries but also the everyday users in the western world. You see, one would think that mobile phones are not the safest of devices. You carry them with you, you can lose them at any time. However, with modern data encryption and security techniques, it seems that mobile banking is safe. What is mobile banking? Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet. Unlike the related internet banking it uses software, usually…

Further to our post last week in regards to how companies can carefully target, segment and market to their audience, we received many requests from readers on this could be done. What the easiest and most effective ways to reach the Millennials is and hence we have created the infographic below. Tell us what you think and if there is anything we should add to our infographic. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Getting work experience can be tricky! It’s an over-saturated market, full of graduates and current students grappling for a chance at some real job experience.  But how can you stand out and manage to nab some all-important, real work experience?  Number 1: Stand out. Marketing is about the unusual and the wacky. How else will a product stand to? So remember to stand out as a person. A plain CV? Boring. A CV locked inside a box of sweets? Very interesting. Do you catch my drift? Align your approach to the company!  Number 2: Get in there early! We can’t stress this enough. You need to apply and contact companies in off-peak times, not when lectures have started and everyone is suddenly applying because they’ve moved to the city. If you’ll be attending university in September, why not contact in June and July when everyone is on a holiday…

There is a lot to think about in the pretend “A-Z of Influencer Marketing” book, but here are three, quick and easy tips for you to have a think about today. Nobody wants to waste money and not receive a return on their investment, so we put together this quick lunchtime read for you today. Influencers are much more likely to over-deliver when there is a high quality relationship at the forefront of a working partnership. So essentially, if you work with someone, pay them on time, be polite, be effective and straightforward about your goals, and it can lead to a much better strategy longterm. The much loved ‘Swipe-Up’ feature is not used as much as you think it is. Unless industry stars are sharing an item, the majority of consumers won’t instantly buy a product from the swipe-up feature. Often, people will swipe up, check it out and…