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As popular and useful as social media can be for users, it also has to have a purpose for businesses in terms of an ROI on the hours spent, content created and interaction generated.  Social media listening, or if you wish, the process of using a tool or software to monitor online mentions of a brand, click-throughs, results, interaction and many other actions , gives companies access to that data. Nonetheless, this is not always that easy and comprehension of the reports or data can be tricky. We have hence decided to create a short but informative infographic with 6 of the most useful and robust social media monitoring tools to bring you real-time insights on your customers, market, and competition Do you think we have added the best ones? Is there a company or software you use that you believe should be added to the list? Comment below or…

In a move that will bring unbridled joy to social media managers and influencers everywhere, Instagram is now allowing business profiles to schedule posts, the company announced on its Business blog today. Currently, the feature only works for photos, not videos, and it’s only available through third-party social management tools for now. This means that if you want to get your hands on scheduling features, you have to pay for subscription services like HootSuite, Sprout Social, or any one of the companies working as a Facebook Marketing Partner or Instagram Partner A new update to the Instagram API now allows corporations which make use of third-party software to manage their Instagram posts and stories will be able to schedule posts that will automatically go live at a scheduled time. This is a pretty important new feature that will easily improve said businesses reach a wider audience since Instagram’s mysterious algorithms tend to…

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…