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The 14th of May was another troublesome day for Facebook and its companies. It was revealed (and also announced by Facebook themselves) that a security flaw in the app’s software allowed attackers to bypass WhatsApp’s end-to-end encryption and secretly install spyware onto users’ devices. WhatsApp, which is owned by Facebook, said the attack targeted a “select number” of users and was orchestrated by “an advanced cyber-actor”. They add: “WhatsApp encourages people to upgrade to the latest version of our app, as well as keep their mobile operating system up to date, to protect against potential targeted exploits designed to compromise information stored on mobile devices, the company said in a statement. What to do? Facebook did advise all its users to simply uninstall the app and re-install it or update to the latest version, claiming most users had already done so. The breach arose from the fact that the software suffers from a “buffer…

For people actively in the cryptocurrency industry (like ourselves as we have many such clients on our portfolio at CFM Group such as My Hardware Wallet and Crypto Tax Helper), the battles with Facebook (subsequently Instagram) advertising, boosting and even posting specific images is a longstanding one. Nonetheless, in a twist a few months ago, it became widely spread that Facebook itself was seeking investors for its new cryptocurrency offering and platform. The Wall Street Journal reported new potential details about Facebook’s long-awaited cryptocurrency plans. The company is reportedly seeking dozens of business partners, including online merchants and financial firms, in an effort to extend the reach of its blockchain-based marketplace. Facebook’s potential cooperates and partners were being asked to pitch into an investment fund, valued at approximately $1 billion, that would serve as backing for Facebook’s coin and mitigate the wild, speculative swings that make cryptocurrencies like bitcoin hard to spend.…

Where you one of the few that made use of Facebook moments? Did you find the app interesting and use it to share your photos on various networks? It sounds like your luck is unfortunately out as Facebook has announced on a CNET interview that it’s shutting down the Moments app on February 25th, partly because there weren’t enough people using it. What was Moments? It was developed as “a private way to give photos to friends and get the photos you didn’t take”. Moments was a quick, easy way to gather the photos you and friends take together. With Moments, you could give your photos to friends, get their photos, and keep them all in a single private place. Nonetheless, amid competition from many other apps, its developers ambition was never realised and it never really took off in the way it perhaps could have.  In fact, it appears most people didn’t even know…

Facebook introduced a ‘fan subscription feature’ which allows creators to share ‘exclusive’ contents with their fans with a membership fee. This allows creators to generate money straight from their follower/fans. Few years ago, Facebook have launched a group subscription feature which allows group admins to charge $4.99 to $29.99 per month for membership access. Unlike the earlier subscription feature which gained seemed to get some positive traction, Facebook’s fan subscription is meeting resistance from online creators. The feature is currently at its beta stage with creators taking 100% of the revenue, however, this will change once the feature is rolled out with the company taking out 30% from its subscription revenue. In addition, Facebook will hold the rights for all the contents created within the platform as stated in under the Supplemental clause within its terms and conditions. This was based from an information leaked to Tech Crunch. Following Facebook’s…

LinkedIn has recently announced a very interesting update on its platform. Most of us have seen a number of profiles, with a FOLLOW rather than a CONNECT button next to them. They were mainly used for established personalities and Influencers allowing users, to follow their profiles and hence be regularly updated on their news via their feeds. LinkedIn is now giving all users the option to display a ‘Follow’ button as the main CTA on their profile page, as opposed to the current ‘Connect’ prompt which has been expected for a while now. This has actually been the main option for high profile users (like Richard Branson and Satya Nadella pictured above) who are in LinkedIn’s ‘inFluencer’ program for some time, but now, all users will be able to list the same hence increasing the possibilities of your posts being viewed and appearing in your “followers” news feed. It is…

We have all heard and seen examples of video marketing on our personal social accounts. Video Marketing is definitely not a new concept but what is making waves is the increasing importance consumers and marketers are putting on video content. Taking into account that YouTube is second to only Facebook when its comes to calcualting the number of active monthyl users, meaning opportunities to engage consumers through exciting and attractive video content have never been this accessible. As a company, we often create videos for our clients and can undoubtedly notice the drastic increase in interview and post-production requests, especially in this year. And it is not only coming from employees but also CEO’s who are happy to put a face to their brand as they are now fully aware of customer engagement. In addition, getting former or current clients to review the product or brand they used (fro the brand…

Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

Social media is active at all times. There is always someone online at any given moment, ready to read what you have to say about your business, sandwich or a slightly too milky cup of tea made by a co-worker. As a business owner, brand or internet personality, it’s important to grasp the importance of ‘listening’ on social media, as well as posting about yourself. So let’s have a look at 4 ways – as well as reasons – why you should listen on Social Media. Building Relationships Follow people from the same city as you and interact! Making friends with others online will build lasting and meaningful relationships. Don’t act like best friends straightaway or instantly try to sell your product, but let them know that there is a real person running the account and it might help them keep you in mind for future partnerships, collaborations or even…

The history of technology is the history of the invention of tools and techniques and is similar to other sides of the history of humanity. As you may be aware, Technology is derived from the Greek word, “Techne” (τέχνη) which means art (Craft or skill) and “logia” (λογία) which can be defined as the Study (or science) of.. Technology has always impacted society in significant ways and has generally been used to automate, improve, inform, or destroy (Can be combinations) with positive and negative consequences. Nowadays, the pace of, and impact of, technological change has become almost instantaneous so let’s have a quick look at our infographic below and some important events that have shaped the digital landscape. We have obviously left out many other landmark dates but which one is the most important one to you or the one you believe has had the biggest impact on our society? I’d love to hear your view so do not hesitate…

Facebook’s new influencer marketing search engine is almost here, and it could change everything. The official name of this tool is the Branded Content Matching search engine. Forget the Kardashians – the new and best advertising for a brand is influencer advertising, and a brief look into Facebook’s new Influencer Marketing platform has revealed some interesting things in the pipeline for this form of advertising. Originally leaked by AllFacebook.de, the company are looking to get involved in influencer marketing. And quite rightly so – their social media platform is a huge part of the business, and now they’re cashing in on it. They will launch a search engine to find the perfect social influencer for your needs. It’s part of a bid to get bloggers and influencers using Facebook more, instead of competitor sites. It will work alongside brands, PRs and influencers to monetise pages and profiles with influence. If…