..to new emerging mobility services and platforms The evolution of transportation, in similar fashion to humankind evolution, has gone through trials and tribulations as it has evolved through time. The world is ever-changing, at a faster pace than ever before and with increasing mobility demand and evolving mobility needs, transport providers of all kinds (private cars or other means of transport such as buses and train lines) have to satisfy demand for services that are increasingly convenient, fast and predictable. Changes in consumer habits in recent years demonstrate that some users are prepared to sacrifice individual forms of mobility, such as the private car, in favour of other modes of transport that offer these features. This has led to the successful introduction and rapid penetration of new mobility solutions. Meanwhile, traditional mobility ecosystems have diversified, employing a wider array of actors, and the emergence of new concepts, such as Mobility-as-a-Service (MaaS), have forced them to re-organize interactions…