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For people actively in the cryptocurrency industry (like ourselves as we have many such clients on our portfolio at CFM Group such as My Hardware Wallet and Crypto Tax Helper), the battles with Facebook (subsequently Instagram) advertising, boosting and even posting specific images is a longstanding one. Nonetheless, in a twist a few months ago, it became widely spread that Facebook itself was seeking investors for its new cryptocurrency offering and platform. The Wall Street Journal reported new potential details about Facebook’s long-awaited cryptocurrency plans. The company is reportedly seeking dozens of business partners, including online merchants and financial firms, in an effort to extend the reach of its blockchain-based marketplace. Facebook’s potential cooperates and partners were being asked to pitch into an investment fund, valued at approximately $1 billion, that would serve as backing for Facebook’s coin and mitigate the wild, speculative swings that make cryptocurrencies like bitcoin hard to spend.…

Social media marketing is an extremely multifaceted field with every aspect requiring a lot of work. You probably know that. The importance of social media is apparent in both – our personal and professional lives. Simply put, just like every year in the ear of the Internet – new challenges, formats and trends await the marketers as well as members of the public on all social media channels. So let’s take a look at the infographic we created below with 12 expert social media tips on trends we anticipate in 2019! CFM Group is a  digital marketing agency based in Cambridge, UK offering a variety of solutions such as web design, SEO, social media marketing, blogging, ads, PR and more. We are recognized as a top Branding Agency on DesignRush. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send…

Social media marketing is one of the most effective forms of marketing and while there are those who will stick to the rules of the game there are others who consciously or unconsciously may engage in unethical marketing strategies aimed at exploiting loopholes and trick clients to trick through and get increased metrics. Google has been combating such strategies for years, and Facebook recently introduced a News Feed Algorithm to reduce the amount of spam content. Below are four notable digital marketing tricks which every marketer should avoid. USE OF STATIC VIDEOS Generally, video content generates more response than any other on Facebook so it makes sense for businesses to consider how they can tap into videos themselves. With the increased use of videos, some marketers have found a trick which allows them to gain the to the advantage of a video without actually uploading a video content. Well, Facebook…

Digital Marketing has continued to be a veritable tool for brand awareness and business growth since it sprang in the late 1990s. Many companies, big and emerging develop strategies to ensure maximum returns on their Digital Marketing Campaign. They either contract professional Marketing firms or employ trained and competent staff to manage their online presence and campaigns. To this end, Digital Marketing is of great essence in today’s fast-paced, highly competitive global marketplace which is dominated and influenced by technology. Notwithstanding the gains and usefulness of digital marketing, there are certain risks involved in relying on digital marketing for a company’s digital marketing efforts. They include: INABILITY OF DIGITAL MARKETING TO GIVE AUTOMATIC RESULTS   It is entirely correct that digital marketing lies at the heart of business growth in today’s digital age. However, companies especially the startups may not wholly earn its gains without traditional marketing. The slogan goes in…

DISCLOSURE: Through my company, CFM Group, I design and sell websites. Every day, I meet with companies who are looking for web designers, and naturally, I’d like some of them to choose me but I often notice a common mistake. People are not seeking the best for their project but instead are asking the wrong questions. Having only yesterday completed another Local website (our 20th local website since our inception in 2013) for Cambridge City Barbers but also having once being a young entrepreneur myself looking for a company to assist me back in 2007 to open my own website, I would like to offer some useful advice. So let’s have a look at some reasons why I personally believe using a Local agency is a MUST for a start-up business when looking to get the best possible result at an affordable price whilst at the same time building relationships locally. Communication…

We are pleased to announce the extension of our Partnership with Anglia Ruskin Alumni and happy to welcome Lola Feldman to our team at CFM Group ! It has now been a week since Lola resumed her apprenticeship as a Digital Marketing Apprentice. Lola is very new to marketing and hence her main focus for the moment is to get to grips with all types of marketing, like learning about Social Media, Analytics, Content Marketing and more which she is really excited about. This social media and digital marketing apprenticeship involves using communication and creative writing skills to engage with people online.  It’s an apprenticeship based around how companies use Social Media and digital technologies to market their business. We work with a number of companies in a variety of industries as well as clients’ marketing departments directly meaning that Lola could be working on just one product or business or for a whole host depending on the day.  This…

“Out of curiosity, what’s your marketing budget?” This is a question I often come across and am aware of the “fear” it instills in small business owners I regularly work with. Markeing budgets are directly correlated to one’s business and success and hence are crucial to be approached correctly and be allocated the necessary funds. Consider these numbers: Companies that grew 1-15% year over year spent an average of 16.5% of their revenue on marketing Companies that grew 16-30% year over year spent an average of 22% of their revenue on marketing Companies that grew 31-100+% year over year spent an average of 50.2% of their revenue on marketing I know some of these numbers might sound somewhat ludicrous and I am certainly not 1 to advise my clients to spend 50% of their budget on marketing. The above represents big brands (companies like Microsoft, Oracle and Twitter) and consequently those budgets…

It is an honour to have been selected “Alumni of the Month” for the month of June by Anglia Ruskin University​ in Cambridge, Cambridgeshire​ ! Special thanks go to Beth Chafik and Helen Arnott of Anglia Ruskin University Alumni​ ! Our alumni are a constant source of inspiration to current students and our staff. Those selected for ‘alumni of the month’ are doing interesting and exciting things, or have made exceptional contributions to their chosen profession. You can read more by reading further down or clicking on the link below: http://ht.ly/nvH030cmeQj I am Nicholas Kalavas. I am originally British/Cypriot but was born and raised in Thessaloniki, Greece and moved to the UK to further my studies at the age of 18. I studied an HND in Business Economics, BA Hons in Business Management and MA in Marketing and Innovation at Anglia Ruskin University between 2002 and 2009. Throughout my…

The modern marketplace has swiftly evolved the past years and brands and companies understand that consumers are no longer satisfied with just a good product or effective service. Customers are far inclined to “buy into” a brand or concept if the whole experience is seamless, consistent and customised to their requirements. But achieving the above is a lot harder than it seems and maintaining – some argue – could prove even harder. I personally work with over 35 hotels and restaurants in the UK, establishments to which customer experience is a key aspect to their success. I am hence often asked for advice or tips on how to improve customer service and overall experience. So let’s have a look at 3 key elements you can customise to your customer strategy and I can guarantee you will see some real improvements to you reviews and feedback and consequently – sooner rather…