If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales !

These tips will give your e-commerce site the boost it needs to stay competitive.

Maintain a clean structure
It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to read and relevant to the content they point to, not only do people prefer this but search engines do as well.

Ensure mobile compatibility
The future lies in mobile and all you have to do is look around to see evidence of this. People are on their phones accessing information and using e-commerce like never before. Simply put, if your site isn’t mobile compatible you are missing out on a huge segment of the market. You are also taking a SEO hit as this is something that Google’s algorithm looks for.

Utilise content marketing strategies
The majority of text for a basic e-commerce website might only come from an about us page and product descriptions. This often isn’t enough information to rank high in Google search results or pull high volumes of traffic. Don’t fear though, a simple blog will allow your site to take advantage of content marketing principles which will give your site a great SEO boost.

Pay special attention to product descriptions
Your product descriptions are really the core of your e-commerce site and special attention should be focused here. All of your product descriptions should be unique even if products are very similar. Google doesn’t like duplicate entries and unique descriptions also allows more opportunities to insert important keywords and keyword phrases. A good product description that ranks high in Google is perfect as customers can go directly to a product page after a search and make a purchase.

If you are also looking for an experienced marketing team to help you move forward send us an email at: Social@CFMGroup.co.uk !

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog !

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