Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours circulated that Instagram’s working on new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its “Focus Portrait” mode for selfies and videos just a week ago.

Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker option for Stories, which would allow users of the platform to pose a question within the Stories flow, but the response to that query would be private.

Instagram's Working on a New Q and A Sticker Option for Instagram Stories | Social Media Today

As is visible above, the new Q and A sticker would be another option in your Stories tools and differs from the existing Poll stickers, in that the responses wouldn’t necessarily have to be multiple choice, while the results, as noted, would be sent privately.

Instagram's Working on a New Q and A Sticker Option for Instagram Stories | Social Media Today

The option could be great for brands seeking rapport on new products, or ways they can improve their service. What is more, it would also assist the resolution of much simpler queries or questions that users don’t feel comfortable posting in a public forum. As noted, it’s yet another Instagram Stories tool, adding to the functionality of the option, which is already being used by millions of users globally on a daily basis. And as Instagram adds more to Stories, it further distances itself from Snapchat, the originator of the format whom they are constantly in active competition with.

Given the emphasis, it makes sense for brands to start looking to incorporate Stories into their strategies, and new tools like the Q and A sticker provide more options, more ways to connect.

Conclusively, The Q and A sticker just sits in the back en-code of the coming version of Instagram, which means it may not ever be released, or it may look much different if, and when, it does become public.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !

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