Formula 1 is the fastest growing sport on social media and last season was the first under the management of American-based Liberty Media which is keen to develop the sport and attract new audiences.
Earlier in the year, Formula 1 reported that they ended the year with 11.9 million followers on Facebook, Instagram, Twitter and Youtube channels- a rise of 54.9% compared to 2016. This figure reflects how much ground the sport has had to make up.
Previous managers Bernie Ecclestone had little time for social media so it came as no surprise they were ousted in 2017. Liberty have taken considerable steps to explore those platforms.
Video content performed best on Twitter with over 64 million views representing a 165 percent year-on-year increase while on Instagram, Formula 1 feed almost doubled to 3.8 million. Putting it in perspective, poster boy of Formula 1, Lewis Hamilton currently has 5.7 million followers on Instagram despite the Briton removing all his posts at the end of 2017 and also wiping his Twitter account.
Formula 1 said the television audience for all F1 programs broadcast throughout the year in the top 20 markets generated 1.4 billion, a rise of 6.2 percent. Italy showed the highest rise with 19.1% out of the top four markets followed by Brazil with 13.4%. Britain with 3.9% and Germany with 0.9%. China, a key market which has been targeted for future growth showed a rise of 42.4%.
This statement doesn’t provide data for 2016 of number of countries’ watching previously to show how much increase was made in the number of persons watching. However, cumulative views of the 20 races broadcasted, both live and non-live remained steady at 603 million although the audience grew by 1% despite 2016 having one less grand prix.
In 2017, Formula 1 reported a viewership of 352.3 million and this was the first time since 2010 that there was no decrease in this number.
Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.