Good branding is essential to building a successful business. Nonetheless, there is a common misconception nowadays that Branding is basically just a ..Logo which is as far from the truth as earth is from the moon. Many companies and company owners – many designers are also included in this – , think a “brand” is just a nice looking logo. A brand is about a lot more than simply a logo, or a stationery set, a cool t-shirt, a pen set or a magnet. As a Creative Director for CFM Group, I have helped created companies built their brand and hence accumulated substantial knowledge about what, exactly, goes into a successful brand that users truly connect with.
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