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Last week, Twitter released an update that finally allows you to do more with retweets. Whereas before users only had the option to add plain text alongside a retweet, now Twitter users have the option to add photo, video and GIFs to a retweet. Although it seems like only a minor upgrade, this offers great potential for marketing through the site. The feature went live last week on iOS, Android and Twitter’s mobile site, though it’s still yet to be functional on desktop. It’s common practice for Twitter users to retweet with a comment – so expanding the retweet system to include a wider range of media will surely result in an increase of non-text based content. This is much more favorable for businesses in regards to advertising opportunities. The upgrade has been demanded by Twitter users for a long time, and it seems Twitter has finally listened. In addition…

If you’re operating a business online, it’s highly likely that your social media presence is of great importance. We’re in an age where social media platforms dominate, and a successful social media can be the make or break factor when it comes to a thriving business. Instagram has more than 1 billion active monthly users, with over 80% of those following some form of business account. Instagram offers huge marketing potential for online businesses and if used correctly can greatly increase your audience and the engagement of your brand. Read below to discover 5 tips on how to optimise your business Instagram for greater engagement. Business Profile First of all, Instagram allows you to choose between a business profile and a normal user profile. You’ll obviously want to select the former; doing so will allow you to have privileges not available on a normal profile. These include Instagram Ads, Instagram…

Social media marketing is an extremely multifaceted field with every aspect requiring a lot of work. You probably know that. The importance of social media is apparent in both – our personal and professional lives. Simply put, just like every year in the ear of the Internet – new challenges, formats and trends await the marketers as well as members of the public on all social media channels. So let’s take a look at the infographic we created below with 12 expert social media tips on trends we anticipate in 2019! CFM Group is a  digital marketing agency based in Cambridge, UK offering a variety of solutions such as web design, SEO, social media marketing, blogging, ads, PR and more. We are recognized as a top Branding Agency on DesignRush. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send…

We are proud to announce the launch of our new website which coincides with our expanding role as a global leader in Digital Marketing Social globally. Here at CFM, we are always looking to improve the service we offer, so in an exciting step towards enhancing your experience of working with us and we have thus launched a brand new website. With a fresh look and feel and intuitive design, our new website is designed with you in mind. Mobile optimised – Responsive – Modern -Easy to scroll through We understand your needs and how we can help you with a variety of people management challenges. Fully optimised for mobile devices, our new site will allow you to learn more about what we do, how we do it and the partners we work with across the globe, whether you’re at your desk or on the move. It also includes extensive…

Finding high quality but small hashtags can be tough. We all want to target a niche, but how do we find the right words to use? We all want to gain followers and sell products, but it’s important to target social media followers that will really visit your shop or check out your website. If you’re the owner of a coffee shop, you probably know that #coffee won’t cut it. So, how about #VanillaLatte or #CaramelFrappe? If you’re in Kensington, don’t use #LondonCoffee, try #KensingtonCoffeeShop or similar. Post a delicious looking photo and target coffee lovers that might pop into your shop! Find similar hashtags! Once you search for one of the hashtags you currently use, you will notice other related hashtags that people use pop up too. #CreativeMarketing will bring up a wealth of content for marketers to use. What do other people use? Check out what your competitors use,…

Are you thinking of a new website or blog for yourself or business? Or perhaps this is your first venture into the world of the Internet and are looking to get the most modern ideas and designs out there? Perhaps you focus more on functionality? Have a look at our infographic below to get some very easy and useful ideas and tips for your website in 2018! We have congregated the best of the internet for you. Have a look below: I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Katie Meehan is a 22-year-old influencer with a following of 20,000 on Instagram. She started her blog to inspire beauty-lovers, but beauty blogging is more than just eyeshadow and lipstick to Katie, who was born with a facial disfigurement called Cystic Hygroma. Her struggle with the condition inspired her to promote inclusivity and loving yourself. Her positive attitude and drive to succeed in the blogging world have seen her work with market-leaders Boohoo on their All Girls campaign. What or who inspires you to blog? “I’m really inspired by people I meet every day, at events or even just online! I’ve made a lot of friends online through blogging. One popped up the other day as having been friends for three years and we talk all the time. This isn’t just a career for me, it’s so much more. The stories people have and their desire to be the…

Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers. Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values. Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions. DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE? Before choosing an influencer, you must have first identified…

2018 is swiftly waiving away the same way Instagram is to its fellow Social Media competitors. Its growth has been unprecedented and now more and more businesses are using the platform to promote their goods or services. So its clearly key to not only attract visitors but the right ones, the ones that have demonstrated an affinity to your industry or are potential clients. So let if you want to get more Instagram followers this year, you need to pay attention to what your Instagram feed looks like. So, why is your Instagram business profile so important if you want to get Instagram followers? It’s the first opportunity you have to make a great impression and entice people to hit that “follow” button. Have a look at our infographic below at some new, easy ways you can also build your profile. I’d love to hear your view so do not hesitate to…