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Nobody can deny that social media has taken the world over by storm and has totally changed the digital landscape in the past decade or so. Not only individuals but business are not also very active on all most platforms It does not really matter whether you are a seasoned professional working in the social media industry, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Have a look at our infographic of the most popular Social Media sites and networks in 2019 which will allow you to engage with your target audience, maximise your brand reach and achieve your marketing and social media goals. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me…

Social media has taken over the world both in personal and business terms the past few years. The majority of companies and entrepreneurs have already been selling their goods and services online for quite a while whether that is via their websites and landing pages, the use of Google Analytics to drive traffic to them or many other available tools online. Nonetheless, there is one powerful tool which is often ignored even by very strong salespeople or large corporations worldwide.. and this is selling through social networks or social selling. Taking into consideration the fact that for every £1 spent on social selling there is an ROI of £5, it is somewhat surprising to say the least. The power of social selling lays in the possibility to build relationships between sellers and buyers through sharing contents and expressing opinions. Which is important, since trust is the key factor for the majority of…

CFM Group, work closely with Buffer and one of their recent surveys revealed some very interesting results when it comes to having an effective Social Media strategy. According to that survey, over 50% of businesses worldwide do not have a clear, documented social media strategy which effectively means they could be making effective use of their social media, but could equally simply be wasting time and money. Without a purposeful, documented and strategic way of going about things and measuring their efforts, there simply is no way to know. So we decided to create a simple and easy to follow, step-by-step guide on how to create an effective social media strategy for your business. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

2018 is almost over and as we are rapidly approaching Xmas, we thought we’d create a brief infographic on some of the trends we have seen in 2018! Have a look at our infographic below and tell us what you think! As per our infographic above, it is notable that they key points are: Rise of augmented reality. Increasing popularity of Instagram Stories. Continued investment in influencer marketing. Focus on Generation Z. Increasing brand participation in messaging platforms. Expansion of live streaming. Rethinking Twitter. Digital hangouts go mainstream. Facebook Spaces goes mainstream. Social platforms embrace stronger governance policies. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Further to our post last week in regards to how companies can carefully target, segment and market to their audience, we received many requests from readers on this could be done. What the easiest and most effective ways to reach the Millennials is and hence we have created the infographic below. Tell us what you think and if there is anything we should add to our infographic. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

When we talk about social media marking nowadays, we often focus on millennials as they tend to be the most active users online. Nonetheless, that is a somewhat skewed reality as truth is that pretty much everyone is on and uses social media nowadays from your boss to your mum to your colleague or niece.  So have a look at the infographic below which tells you where different generations are in social media and how companies and using this data to target their preferred audiences. Have a look at our infographic below for more information and tell us what your view is whether you are a..”millennial”, a marketeer (trying to reach this market), a parent (somewhat bamboozled by the development and growth of social media), we’d love to know your view. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to…

You are building a new website and making sure you curate and create great content. You want it to be shared and liked with your fans and followers. But how do you get the attention of that audience in the first place? What if people do visit your website and despite the interesting and engaging text, they are swiftly put off by your colours or logo? What if your page simply looks..”amateurish” and “plain” to them? Well, then you have probably already lost them at hello. Your words never have a chance to take root or will actually resonate with them. That’s where the element of design comes into play. Good design, creates a welcoming first impression. It engages your site visitors and draws them in so they’ll actually spend time with your information. It’s effectively the difference between throwing some nuts on the table in front of your guests,…

It is a term used very oftne nowadays,and quite a few of those times in an incorrect fashion. You’ve probably heard of the term influencer marketing but do you know how it can help you with your marketing strategy? Influencer marketing is now considered to be one of the most effective marketing methods as you can see in some of the stats we have gathered below: 69% of marketers who use influencer marketing consider it effective 73% of marketers say it’s effective for lead generation 76% say it helps with boosting customer loyalty 93% say it can help with building brand awareness It is consequently quite evident that companies and marketers are already making use of influencers to take their business to a whole new level. You can use it too and experience the benefits for yourself. Are you however aware of the Don’s and Dont’s of  Influencer marketing? If…

Social media proliferation is more than evident nowadays and other than companies and brands it has also subsequently immersed our private lives too. With all the time spent on Social media the past 15 years (not counting the time spent wasted on MySpace, Yahoo & Aol) it is hence only natural that the majority of us adopt a personality on social media. Throughout the years I have personally been very interested in social behaviour online and have often had – initiated –  conversations with various types of people. Some cool, some not so cool… but always falling under a different personality type. As a Facebook page owner or Social Media Manager it’s very important to acknowledge & understand these different types of personalities. How you communicate with each of them can make or break your brand online. Have a look at the Top 9 Social Media Personalities we identified below and tell…

If you are a recent graduate or simply seeking a new career path in the marketing world tomorrow would you have the skills to be hired? The answer is..probably not, myself included. Mainly because marketing as a discipline is ever changing and hence so is a career path in the industry. There are new topics, ideas and hacks on almost a monthly basis. As Gen Y steps up to take centre stage in the employment pool (and not only), and technology increasingly dominates our life and work, it is predicted that there will be an 18% growth in tech jobs by 2022. This infographic looks at not only the evolution of the so-called “hot” marketing skills but also the data skills sought after nowadays and their shortage. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy…