Social Media is a crucial tool of any digital marketing campaign and almost every business is utilizing it to enhance online visibility and popularity. With an aim to attract, engage, and educate the potentials, Social media experts often post on social media sites, including Facebook, Twitter, LinkedIn, Instagram and many more. What to post on social media is a common topic of discussion with opinions and content varying. But, have you ever thought about the most suitable times to post on social media?
Timing is really important for social media marketing. Being a marketer, you want to send messages when people are around to notice them. A larger audience signifies more opportunities to increase engagement, drive traffic, and attract potential customers. So, what are the optimised times to post on each Social media channel?
Well, there is no thumb rule about posting on social media; it depends on the target potentials, your objectives and type of content and a number of other factors. However, after meticulous analysis of many of the profiles our company manages, I have tried to compile a brief but useful “Times to Post Cheat Sheet” for all below.
Best times to post on Facebook
Undoubtedly, Facebook is the most powerful and popular social media site. It is the best place to get exposure. However, with rapidly changing algorithms, it is difficult to get the attention of all the potentials through a post. To get noticed by many viewers, you should know the right time to post on Facebook.
To make your social media marketing strategy more effective, you can follow some patterns and schedules –
- Thursday is the most recommended week day to post of Facebook
- 1 p.m. on Thursday is the perfect time as most users remain active this time
- Apart from Thursday, post any time between 11 a.m. to 3 p.m.
- Early mornings and late nights posting are not recommended
- Wednesday through Sunday – good days to post
Best times to post on Twitter
Twitter is an ultimate platform that enables the businesses to communicate with potential customers. To get a better response, you must know the right time to tweet –
- Thursday is the perfect day to post
- Tweet in Noon to find a good number of active users
- Tweet between noon and 3 p.m. throughout the week
- Early mornings and late nights tweets are not beneficial
Best times to post on LinkedIn
Also knows as “The Professionals’ Networking Platform”, Linked now has over 3.1 million active company pages and the number is certainly growing. What is more, the significant number of users (professional profiles) has now almost reached 250 million providing a unique Professional platform to advertise your Company or Brand.
Branded content – if meticulously curated – can potentially thrive on LinkedIn and reach mass key audiences in the process. Promoting content at the right times for B2B brands can play a key role in the growth of their online engagement and subsequent awareness.. Here’s our findings on the best times to post to LinkedIn:
Best times to post on Instagram
Companies and Brands have also very swiftly discovered the power of Instagram in terms of boosting for Social Media management purposes. This has contributed immensely to Instagram’s rapid growth. In fact, a recent Forrester survey discovered Instagram has the Highest per Follower Interaction rate (2.2%) compared to any other social network (second-highest being Facebook at a much lower rate of 0.22%).
With the extraordinary engagement potential and more users joining every day, knowing the best times to post to Instagram could make a massive difference in your marketing strategy. Some of the most important things to note and remember are:
- 3 p.m. each day is the least optimal time to post
- Monday tends to drive the most engagement out of the week
- Safe to post nearly any time (excluding 3 p.m.) on Monday through Thursday
- Most recommended posting times include 2 a.m., 8.a.m. and 5 p.m.
- Monday through Friday are the strongest days to post
Remember, the above are applicable to most – if not all – industries. However, it is equally vital that one also pays attention to specific trends in their sector of expertise and how they may affect times and content of posting.
Do you need any help with Social Media Management for your Brand or Company ? Contact me here !