Author

Nicholas

Browsing

As popular and useful as social media can be for users, it also has to have a purpose for businesses in terms of an ROI on the hours spent, content created and interaction generated.  Social media listening, or if you wish, the process of using a tool or software to monitor online mentions of a brand, click-throughs, results, interaction and many other actions , gives companies access to that data. Nonetheless, this is not always that easy and comprehension of the reports or data can be tricky. We have hence decided to create a short but informative infographic with 6 of the most useful and robust social media monitoring tools to bring you real-time insights on your customers, market, and competition Do you think we have added the best ones? Is there a company or software you use that you believe should be added to the list? Comment below or…

As marketers, we are always searching for new ways to expand and reach our target audience and LinkedIn’s new ad features, could help us do just that. After launching their new Interest Tagging Feature for ads in January, LinkedIn has now added a further three new ad targeting tools that are designed to increase the scale of your marketing efforts and improve return on investment. Earlier this month, LinkedIn introduced, ‘audience templates’, ‘lookalike audiences’ and a new Microsoft Bing search data expansion to improve on their existing interest targeting feature. Here’s a break-down of how each new feature works: Lookalike Audiences LinkedIn’s new lookalike audiences, compares the qualities and interest of your ideal customer against their huge amount of member and company data, which is comprised of over 610 million member profiles. It allows you to more easily engage with new professionals with similar backgrounds and interests to your current…

Where you one of the few that made use of Facebook moments? Did you find the app interesting and use it to share your photos on various networks? It sounds like your luck is unfortunately out as Facebook has announced on a CNET interview that it’s shutting down the Moments app on February 25th, partly because there weren’t enough people using it. What was Moments? It was developed as “a private way to give photos to friends and get the photos you didn’t take”. Moments was a quick, easy way to gather the photos you and friends take together. With Moments, you could give your photos to friends, get their photos, and keep them all in a single private place. Nonetheless, amid competition from many other apps, its developers ambition was never realised and it never really took off in the way it perhaps could have.  In fact, it appears most people didn’t even know…

If you’re operating a business online, it’s highly likely that your social media presence is of great importance. We’re in an age where social media platforms dominate, and a successful social media can be the make or break factor when it comes to a thriving business. Instagram has more than 1 billion active monthly users, with over 80% of those following some form of business account. Instagram offers huge marketing potential for online businesses and if used correctly can greatly increase your audience and the engagement of your brand. Read below to discover 5 tips on how to optimise your business Instagram for greater engagement. Business Profile First of all, Instagram allows you to choose between a business profile and a normal user profile. You’ll obviously want to select the former; doing so will allow you to have privileges not available on a normal profile. These include Instagram Ads, Instagram…

Yet again, hackers strike with another scam, this time it being Sextortion as American media originally reported it a few months ago and it now seems to have also hit the UK and other countries worldwide. So let’s take it from the start and explain what Sextortion actually is which also now has a definition to it on Wikipedia. Sextortion is a form of sexual exploitation that employs non-physical forms of coercion to extort sexual favors from the victim. Sextortion refers to the broad category of sexual exploitation in which abuse of power is the means of coercion, as well as to the category of sexual exploitation in which threatened release of sexual images or information is the means of coercion. Sextortion is an online crime that combines sex and extortion – the hackers/criminals claim to have hacked your devices and that they are in possessions of pictures or videos of yours in personal moments…

Social media marketing is an extremely multifaceted field with every aspect requiring a lot of work. You probably know that. The importance of social media is apparent in both – our personal and professional lives. Simply put, just like every year in the ear of the Internet – new challenges, formats and trends await the marketers as well as members of the public on all social media channels. So let’s take a look at the infographic we created below with 12 expert social media tips on trends we anticipate in 2019! CFM Group is a  digital marketing agency based in Cambridge, UK offering a variety of solutions such as web design, SEO, social media marketing, blogging, ads, PR and more. We are recognized as a top Branding Agency on DesignRush. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send…

In some interesting news last month, latest research from the Massachusetts Institute of Technology (MIT) has demonstrated that ‘blind spots’ in the artificial intelligence (AI) of self-driving cars could be adjusted and redressed using input from humans. The Massachusetts Institute of Technology team in collaboration with Microsoft, developed an ingenious model where AI learns any changes in behaviour it needs to make as it observes the human under the scenario. In order for this to be achieved, they make sure the AI system is put through simulation training before putting a human through the same scenario in the real world hence allowing it to pick up on visual and reactive signals by humans to accordingly amend its behaviour in similar circumstances. So far, the system has only been tested in video games but nonetheless study author (and  graduate student in MIT’s computer science and artificial intelligence lab) Ramya Ramakrishnan, said:…

Facebook introduced a ‘fan subscription feature’ which allows creators to share ‘exclusive’ contents with their fans with a membership fee. This allows creators to generate money straight from their follower/fans. Few years ago, Facebook have launched a group subscription feature which allows group admins to charge $4.99 to $29.99 per month for membership access. Unlike the earlier subscription feature which gained seemed to get some positive traction, Facebook’s fan subscription is meeting resistance from online creators. The feature is currently at its beta stage with creators taking 100% of the revenue, however, this will change once the feature is rolled out with the company taking out 30% from its subscription revenue. In addition, Facebook will hold the rights for all the contents created within the platform as stated in under the Supplemental clause within its terms and conditions. This was based from an information leaked to Tech Crunch. Following Facebook’s…

..to new emerging mobility services and platforms The evolution of transportation, in similar fashion to humankind evolution, has gone through trials and tribulations as it has evolved through time. The world is ever-changing, at a faster pace than ever before and with increasing mobility demand and evolving mobility needs, transport providers of all kinds (private cars or other means of transport such as buses and train lines) have to satisfy demand for services that are increasingly convenient, fast and predictable. Changes in consumer habits in recent years demonstrate that some users are prepared to sacrifice individual forms of mobility, such as the private car, in favour of other modes of transport that offer these features. This has led to the successful introduction and rapid penetration of new mobility solutions. Meanwhile, traditional mobility ecosystems have diversified, employing a wider array of actors, and the emergence of new concepts, such as Mobility-as-a-Service (MaaS), have forced them to re-organize interactions…

It looks like 2018 was a ..somewhat exciting year for SEO. Let’s explore what’s on the horizon for SEOs in the coming year. With as many as 210 factors in Google’s algorithm, SEO is a complex science and the fact that it is a constantly changing environment makes it only more complex and difficult to grasp let alone execute. As search engines strive to improve the quality of search results, some ranking factors shift shapes, others totally disappear, and completely new ones pop up out of thin air. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that gained momentum this year with little tips on each. What trends do you foresee for 2019? Is there perhaps some trends you believe we missed out in 2018? Then feel free to comment below and tell us what you think. I’d love to…