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The year is flying by rapidly and many updates and trends have reformed the market. Most businesses( if not, you really should) are already aware of the benefits of social media for their growth and client interaction, but with regular change,  it is always hard to keep up. A very useful survey was conducted by Hootsuite earlier in the year, which included over 3,000 users recording their insights on the predicted trends of social media for this year. Here are some of the key findings from their report. · With the recent security breaches, consumers are expecting better security and transparency on social media platforms. · Story-based feeds garner more attention and engagement from the consumers. · Paid-ads are predominant for securing more followers. · Integrating a message platform within their social media account is vital. · E-commerce strategy should also be implemented within social media. Have a look at our infographic…

Facebook has been in the news for many reasons this year having been involved in a number of scandals such as the Cambridge Analytica Controversy, retention of deleted video files, proliferation of fake news and russian meddling in US elections. Nonetheless, this time, Facebook is introducing (yet again) a new product called Libra that is potentially (considering their reach and registered users) going to revolutionise the Cryptocurrency market. Libra (as it is called) was created with a mission to become a single, global currency and financial infrastructure that empowers billions of people. Libra is built on a secure, scalable, and reliable blockchain, backed by a reserve of assets that help keep its value stable and governed by the independent Libra Association, tasked with evolving the ecosystem! Libra is a global, digitally native, reserve-backed cryptocurrency built on the foundation of blockchain technology. People will be able to send, receive, spend, and secure their money,…

Nobody can deny that social media has taken the world over by storm and has totally changed the digital landscape in the past decade or so. Not only individuals but business are not also very active on all most platforms It does not really matter whether you are a seasoned professional working in the social media industry, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Have a look at our infographic of the most popular Social Media sites and networks in 2019 which will allow you to engage with your target audience, maximise your brand reach and achieve your marketing and social media goals. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me…

Social media has taken over the world both in personal and business terms the past few years. The majority of companies and entrepreneurs have already been selling their goods and services online for quite a while whether that is via their websites and landing pages, the use of Google Analytics to drive traffic to them or many other available tools online. Nonetheless, there is one powerful tool which is often ignored even by very strong salespeople or large corporations worldwide.. and this is selling through social networks or social selling. Taking into consideration the fact that for every £1 spent on social selling there is an ROI of £5, it is somewhat surprising to say the least. The power of social selling lays in the possibility to build relationships between sellers and buyers through sharing contents and expressing opinions. Which is important, since trust is the key factor for the majority of…

The 14th of May was another troublesome day for Facebook and its companies. It was revealed (and also announced by Facebook themselves) that a security flaw in the app’s software allowed attackers to bypass WhatsApp’s end-to-end encryption and secretly install spyware onto users’ devices. WhatsApp, which is owned by Facebook, said the attack targeted a “select number” of users and was orchestrated by “an advanced cyber-actor”. They add: “WhatsApp encourages people to upgrade to the latest version of our app, as well as keep their mobile operating system up to date, to protect against potential targeted exploits designed to compromise information stored on mobile devices, the company said in a statement. What to do? Facebook did advise all its users to simply uninstall the app and re-install it or update to the latest version, claiming most users had already done so. The breach arose from the fact that the software suffers from a “buffer…

For people actively in the cryptocurrency industry (like ourselves as we have many such clients on our portfolio at CFM Group such as My Hardware Wallet and Crypto Tax Helper), the battles with Facebook (subsequently Instagram) advertising, boosting and even posting specific images is a longstanding one. Nonetheless, in a twist a few months ago, it became widely spread that Facebook itself was seeking investors for its new cryptocurrency offering and platform. The Wall Street Journal reported new potential details about Facebook’s long-awaited cryptocurrency plans. The company is reportedly seeking dozens of business partners, including online merchants and financial firms, in an effort to extend the reach of its blockchain-based marketplace. Facebook’s potential cooperates and partners were being asked to pitch into an investment fund, valued at approximately $1 billion, that would serve as backing for Facebook’s coin and mitigate the wild, speculative swings that make cryptocurrencies like bitcoin hard to spend.…

Last week, Twitter released an update that finally allows you to do more with retweets. Whereas before users only had the option to add plain text alongside a retweet, now Twitter users have the option to add photo, video and GIFs to a retweet. Although it seems like only a minor upgrade, this offers great potential for marketing through the site. The feature went live last week on iOS, Android and Twitter’s mobile site, though it’s still yet to be functional on desktop. It’s common practice for Twitter users to retweet with a comment – so expanding the retweet system to include a wider range of media will surely result in an increase of non-text based content. This is much more favorable for businesses in regards to advertising opportunities. The upgrade has been demanded by Twitter users for a long time, and it seems Twitter has finally listened. In addition…

Page speed is a measurement of how long it takes to fully load the content of your page, and is something many people overlook when creating a website. However, with statistics that tell us all it takes is a slight delay of anything over 400 milliseconds before a visitor clicks away, it’s now more important than ever to understand the metrics that go into creating a fast and speedy website. Page Speed Impacts on SEO As well as slow page speeds deterring potential clients away from your site, a poor speed ranking will also have a direct impact on SEO rankings and organic traffic to your site. This is because page speed is used as a ranking factor when measuring a quality user experience; a fast site speed will result in a better user experience and a slow site, a poorer one. A user will typically stay and engage on…

Having completed over 50 brand new website the past year, we have come across – as well as used ourselves – many new features and add-ons to our websites practices. With A.I., CAV, AR, Video marketing and many new features now available we really see and feel these changes is in web design trends. We have consequently decided to create an infographic below with the dominating web trend predictions for 2019. Nonetheless, we will be updating this regularly because if there’s one thing we can say for certain about 2019, it is the last call for web designers to make their mark on the decade. Do you think we have added the best ones? Is there a trend or practice you have seen in a recent website orperhaps that you used as a web designer that you believe should be added to the list? Comment below or drop us an email…

When most people consider purchasing items on the internet they usually turn to Amazon, or the bidding site eBay. They don’t think of YouTube. It seems Google wants to change all that with their recent announcement at the Google Marketing Live Summit, that they will be bringing Shoppable Ads to YouTube. It’s already commonplace to see advertisements on the side of YouTube videos, but now Google is looking to introduce a whole new layer of advertising with their recently revamped version of Google Shopping, the search engine’s retail hub. It appears Google is under pressure to catch up with Amazon, Facebook, and Instagram, who have thus far been highly profitable in utilising their huge cache of user data to market to the target audiences that brands want to reach. With this new Shoppable Ads upgrade, users will be given the option to purchase products or services without ever leaving the…