Google AdWords is a pay-per-click advertising service which allows you to advertise in Google’s search results. It has the huge benefit of allowing you to reach people at the exact moment they are searching for something.

Organic traffic and SEO (Search Optimisation) can sometimes put you in front of the right people at the right time, but it’s not always that easy and nobody can really guarantee the results you wish. You might be on the first page one day, and then vanish the next. To be honest, you will probably struggle to get on the 1st page in the first place and even 1 day would be a success. Not in terms of actual results and leads though.

Advertising with AdWords on the other hands can and will put you on the first page instantly if done correctly. It’s a unique way to reach your customers and can easily generate sales and leads but nonetheless is not so easy to master and can take some time to.

So let’s have a look at some easy and affordable ways of learning how to perform your own SEO to a good standard with some very useful resources out there.

  • Google AdWords training & certification

Google’s own learning resources for AdWords are a very good (and free) starting point. The training is broken down into sections and you can dip in and out as necessary. There are also some very great videos that can really help and if you are not one to be going through pages and pages of text. The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an expert in online advertising.

  • Wordstream PPC University

WordStream primarily offer software and managed services to help you get the most from your AdWords advertising. But they also have a very good (and free) AdWords training resource – PPC University. This is a series of self-select training modules that you can work through at your own pace, choosing what you want to learn.

It’s a bit lighter and more engaging than Google’s own training. It also has some useful tips based on Wordstream’s experience in managing hundreds of AdWords campaigns.

Once you’ve mastered the basics, their Advanced PPC section will teach you how to raise your AdWords game to the next level. You can find out more details by clicking here.

  • UDEMY: The Ultimate Google AdWords Course 2016

This AdWords course has the highest student satisfaction rating of any course in Udemy’s marketing and advertising section. In just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back! Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimisation.

You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. Over 6,000 people have taken this AdWords training course. It’s presented through 81 short video lectures, totalling around 16 hours viewing. It’s something of a steal at £35 for lifetime access. There’s also a 30 day money-back guarantee. It includes many of the basic principles required as well as other interesting information and guarantees to teach you many different aspects of AdWords. For more details or to acquire the course click here.


There are obviously many other ways of enriching your SEO and Google AdWords knowledge pool, but having researched many of them, I have come to the conclusion that the above are the most beneficial, time effective and easy for early users. In addition, as you will notice some are free and some are paid for but the cost is fairly affordable for any small business or starter which is why I consciously made the choice of the above 3.

If you have any recommendations, feel free to let me know in the comments section below.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !

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