There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too.

Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication.

Let’s have a look shall we?

  • Type of tweet

It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to your next tweet. However, do keep it simple. Various research and studies as well as Twitter’s own statistic report suggest that shorter tweets tend to generate higher engagement.

Headline: If you are to be using a Headline to summarise your tweet, make sure it grabs people’s attention in the way you want. It may sound obvious but if you have a truly awesome headline, why look  elsewhere.

Quotation: Quotations are a great way to attract engagement and mainly retweets if what you are sharing is could have a universal effect or approval. Also, re-using others’ famous quotes also works very well. Try and always keep the same style and “motivo” in your quotations tweets so as to create a unified feel. Perhaps a quote a week on a specific day could work for you.

Infographic / Statistic: Infographics or Statictics can also be very useful and effective on Twitter. Educating your followers is a key part of building a relationship with your audience and it is hence key to make frequent use of representative statistics that can also benefit your cause.

Link – Call-to-Action: These are possibly the most important tweets as they not only convey your message in 160 characters (attachments and links now do not count in that) but also provides you with a platform to direct views to your content, audience, product, brand or website. It is also good practice here to use shortened url’s such as in order to be able to better track analytics and results from your tweets.

Last but not least, using correct English, checking your tweets and obviously making sure you have the correct wording and spelling in your tweets is an absolute MUST.

  • Attachment (Image, Link, Gif, Video)

It’s worth noting that tweets that contain more than just text tend to get better results: tweets with links get around 86% more retweets. Depending on the message or idea you are trying to convey try to always follow it up with an attachment. If you are seeking to promote a news item or blog, a link or url embedded in your tweet would be the best idea although so as to create a “call-to-action” process. If you are posting about a quote, idea or even trying to simply attract attention then an image or video will work best for you. However, do not be afraid to also exploit the funny side of twitter with the use of gifs and funny vids.

  • Use of Hashtags

Hashtags are somewhat “overestimated” on Twitter as Twiter executives have also noted many times. It is better to make use of the correct hashtags that are relevant to your tweet rather than making use of an infinite number of hashtags to attract attention. What is more, trying to follow daily hashtags that are trending is a good practice but can be quite difficult to embed in your content and random use of them would not be advised.

  • Post now or Later

Although this may not directly be part of “How you write a Tweet”, I still believe its important to note out here. Twitter may have originally being created for exactly this..posting your thoughts and ideas as they come to you. But with the hundreds of brands and companies out there, along came social media management softwares and systems that allow you to schedule your tweets for a future date or time when they will have more of an impact. This not only allows you to be more organised and plan ahead in terms of your tweets but also presents a more consistent and professional profile that posts regularly.

Conclusively, Twitter is supposed to be fun, and doing everything by the book can sometimes make it feel a bit more boring or mundane. However, if you really want to succeed on the platform in regards to your brand or company, then you’re going to have to put in that little bit of extra effort. Like most things in life it will take a bit of time to master but you will most definitely reap the rewards in the future and enjoy seeing the retweet count grow.

Here is a good example posted just yesterday – See by clicking here !

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !

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