After Periscope and Meerkat, Facebook has recently introduced their own successful concept of live video streaming. This new trend is getting more and more popular since it is very efficient in terms of engagement. People spend 3 times longer watching live video than native video. For that reason, why not trying it for your brand? Are you wondering how to use it and why would it be useful for your business? This article is made for you then! As social media experts, we’ve selected 5 main reasons why your business will benefit from Facebook Live Video.

#1 Give an inside look at your Business

Give your audience a taste of your Brand’s experience! Your fans will be curious about discovering a behind-the-scenes look at your business and how you work. It is a friendly way to make them loyal to your brand, and to make them want to discover more about you. Try to focus on on an aspect that your target audience would be interesting in learning more about. In addition, this will allow you to manage your brand image effectively.

#2 Promote your Upcoming Events

As Facebook Live is usually highly engaging, it is a great way to announce your upcoming event. But at first, start by creating a post to let your fans know that you will soon have a special announcement to make. That’s a efficient way to raise their curiosity and to make sure your video will be effectively engaging. You will then share specific details about your event on your Live video.

You can also use Facebook live to promote a live event. If you’re attending a conference for example, you can stream your event to share it with your audience.

#3 Tease your new Products

Product launching is extremely exciting and that’s another reason why Facebook Live might be useful.  Giving your fans a sneak peek of your product on live will make them feel exclusive! As an example, if you received a new product that is not available yet on your website, use Facebook Live video to tease it to your customers.  You will also be able to answer questions from your excited customers by hosting a short Q&A session at the end, and maybe ask for a feedback on your product?

#4 Perform Live Customers Service

Most of the time, customer service takes time and is highly repetitive. You usually have to answer the same questions and it’s important that you respond to all your customers inquiries. Fortunately, this is an area where Facebook live video can be useful ! Try to identify a common question that your customer service team receives and have a live video to answer it.

#5 Engage with your Facebook Group members

Facebook Live Video is a great way to connect with your online community and fans. This is an opportunity to deepen your relationships. If you have a Facebook group, you can broadcast live weekly updates that are relevant to your members. In addition, using live video and groups give your members the opportunity to post live video as well. It could be very very interactive and beneficial, but you also might want to  adjust the group settings so you have to approve all new posts.


With the successful engagement that involves live video, it might be very beneficial for your business to try it out! Live video is practically a requirement for generating Facebook engagement outside of running Facebook ads. As social media experts, we would be pleased to advise you and answer your questions.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !

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