Content strategy refers to the planning, development, and management of content—written or in other media. Why do you need a visual content strategy if you already have a content marketing strategy for your business or brand though? Well, one could find a number of reasons. For example, according to CMI, only 32% of B2B marketers have a documented content marketing strategy and 51% of these marketers say that creating a visual content is a priority that they will focus on the following year.

Video and Visual marketing in general is becoming a more and more prevalent trend in nowadays marketing so let’s have a look at some of the reasons why you should also consider why you may need a better visual content strategy in our Infographic below.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !


  1. I think a huge part of successful content marketing is establishing a relationship with the audience, which I am sorry to say, is hard to do with stock imagery. Invest in a photographer and take some good pictures of your staff, office space etc, and use them instead of buying stock imagery. People will trust you more.

    • Hi Sam. Thank you for your interest in our blog and your subsequent comment. We create the majority of our images in-house, as we also have created the infographic in the post. Feel free to contact me if you require any assistance with better images (I could not identify any on your website) as well as social media as there is a distinct lack of engagement in your posts. Alternatively, feel free to grab some great free advice from our blog here. Hope you have a great weekend.

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