I can defiantly say, that – like Instagram – Emojis, are here to stay for good.  Whether you are a fan of them or not, emojis have become a very frequent means of communication – especially on mobile devices- and all of us have used a ? or ❤️ in our messages.

Emojis are a creative and more approachable way to communicate with your customers, especially when your audience consists of the so-called “millennials”. It also assists in transpiring your brand’s personality much better and connecting with your customers on a more “personal” level.

So let’s have a closer look at the craze that -undeniably- everyone loves so much. What are emojis, why (or why not) you should also use them in your company’s posts and finally, how to use them in your advantage. Here we go!

What are Emojis?

Emojis are seen and used on a daily basis but only a few of us can actually give a clear definition of what an emoji is actually defined as. As it is a term many frequently confuse with emoticons, let’s start by looking a clear definition. So – according to Oxford Dictionary – an emoji is “A small digital image or icon used to express an idea or emotion.” Emojis were originally derived from the Japanese language and specifically from e ‘picture’ + moji ‘letter, character’.

Why to Use Emojis?

So why should you use emojis and can they really benefit your company? Initially, it is important to  clarify that Emojis not only represent human emotions, but also a number of different objects, humans, situations and places. This list is constantly being updated and can include from hospitals, to plates of spaghetti, extraterrestrials to weather conditions and families with children.

This is indeed a wide range of “occurrences” that can be considered and hence your business most definitely, from time-to-time fits in one of those categories.

A University of Missouri-St. Louis study wanted to test how people perceive smiley faces in a work email as compared to a social email and the results where truly fascinating, prompting more and more surveys, the majority of which prove that emojis can be used effectively for businesses if used correctly and targeted to the right audience. Let’s have a look at 4 reasons why you should also use emojis:

  1. Amplify the meaning of a message

Correct use of an emoji can help amplify the meaning of your message as well as help it rank higher in searches on Instagram and Twitter. As it is well known, a picture can say a thousand words and hence the use of just a couple of emojis can easily tell a story to your friends or even create a buzz around a potential deal of offer. Many (such as Dominos) make extensive use of Emojis and even use their favourite ? emoji in their attached images with enormous success. Use them to convey a particular message to your fans and make sure to follow up any future relevant posts with the same emoji included.

2. Attract Millennials to your content

Millennials are possibly the “experts” in emojis, using them on a daily basis throughout their communications channels on Facebook, Twitter and Instagram. Using emojis, can significantly increase your Brands’ awareness to the younger generation and if that is your target audience, then you most definitely make regular use of them in your posts and tweets. Perhaps even in newsletters and emails to present a more personable feel as they are effectively your make “customer base” and hence experimenting different ways in which emojis can be of benefit can only be good in the long run.

3. Appear more personable and friendly

Finally, people tend to react to emojis as they would in real-life hence providing a unique opportunity to present your brand or company as more personable and friendly. Scientists have discovered that we react in very specific ways when seeing a ❤️ or ? face. In fact, their research suggested that the same very specific parts of the brain are activated as when we look at a real human face.

Make use of them sparingly but do not use more than 2 emojis per status. You can add hem to your Facebook posts whilst writing or scheduling them and can also make use of them via Social Media Management systems such as Hootsuite or Sprout Social. They can also be of incredible effect on Instagram where millennials are off course more active.


What is more, after you have all probably noticed, Facebook started rolling out a drop-down menu for emoticons in a post or status box which was not available before and now Twitter now also allows users to search for Gifs and Emojis, making it easier to understand usage patterns and context.

Conclusively, a quick hard and fast rule is to simply be aware of your audience and customers. The better you know them, the easier it will be for use to decipher whether you should use emojis in your posts or Tweets and if so, which ones to use and in what way.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog !

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