Blogging is something many companies omit nowadays or as I am often told “we will engage with that at a later stage”. Whatever the size of your business, blogging is integral to your digital marketing strategy. In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers….but what is Blogging ask some?
A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity.
Some however still do not comprehend how this can have any sort of effect on their sales or business let alone a positive one. We will hence focus on 4 (there are many more) reasons why blogging can benefit your business or brand from our personal experience and clients’ experience who we blog for. After all beautiful marketing is good..but its the results that count.
- Drive traffic to your website
As it has been well documented, “Content is King” so in order for traffic to be driven (or directed if you wish) to your website, then you need to at least make sure your content is of high quality standards and presents accurate facts. Even if it is your personal opinion, make sure to substantiate it and explain your reasoning. According to Hubspot, companies that blog have 97% more inbound links .
If the above is followed, then blogging can be an ideal way to increase the amount of traffic your website receives on a daily basis. In addition to providing your audience with interesting or useful information that will bring back repeat business or visits, blogging can largely increase the amount of indexed pages and keyword usage on your website. This allows search engines to rank your website higher in search engine results. However, blogging regularly and updating your page is also key to the above.
- Increase your SEO/ SERP
When Blogging regularly, it can have a very positive effect on Search Optimisation for your website or company. Search engines love new, up-to-date and valuable content and by blogging the search engines will reward you by boosting your website in the rankings. This improves organic search visibility and increases website traffic.
Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.
- Position your brand as an industry leader
When you or your company employees are regularly willing to take time out of their daily duties to blog, it can have a major effect on your perception as a Brand leader on your industry. Well presented and articulated articles demonstrate your company as a thought leader in your field. By posting topics which resonate with your market and demonstrating your knowledge, you are marketing your skills for your business, service or product too.
You are also building trust, a vital component to any successful business. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Your customers additionally benefit from the learning you provide them. Though time consuming, if managed correctly it is worth both to increae your Brand visibility but also to help train and educate your staff and fans. Give it a try.
- Develop better customer relationships
Finally, not only are you now improving your digital marketing as noted above but you are also communicating with your clients and fans (potential customers). You are providing them with a platform to voice their queries or concerns as well as advertise your brand by visiting your blog and recommending it to others.
Blogs provide another source to deepen the connection with your customer. By connecting directly on your blog or website, your clients are able to get to know your business or product from the comfort of your online home base. You are also able to provide them with YOUR unique feel of the brand or service.
Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Blogging has now become more than just an individual’s hobby as in the past; it is now a very influential tool that most companies nowadays use regularly. Blogging has created an even playing field among businesses, allowing SME’s and Start-Ups to compete with the Fortune 500 companies. The reason for that? A blog is not “Maintenance Expensive”. One can maintain a blog very easily. All required is the genuine knowledge on your subject matter or industry of operation or the willingness to do research in order to consistently keep updating and educating your readers.
Put simply, putting a blog at the center of your content marketing strategy is a sound idea.
Do you need any help with Blogging for your Brand or Company ? Contact us here !