01 Aug What is Digital Marketing?
Promotion is one of the popular ways which help to promote business. Internet marketing has lately become so popular it is carefully considered by most companies globally in any advertising strategy. Keeping that in mind, advertising over the net isn’t exactly new in the advertising game. Online marketing, also called web or digital marketing, involves using the web to promote an organization and has been around for many years. It is however the incessant advances and new opportunities in the industry that attract more and more companies as well as the undoubted results.
Digital Marketing – What Is It?
At a high level, digital marketing refers to advertising delivered through digital channels such as Social Media, SEO, Apps, Websites and email. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, I have chosen to list the 9 most important ones below and which are used commonly by businesses worldwide on a daily basis.
Social Media in Digital Marketing
Internet plays a crucial function in finding information and is commonly accepted as they way to go when seeking information (long gone are the days of libraries I guess). With the web giving a much simpler, and more structured solution it’s quite simple to know why the largest part of the population now use the web to obtain what they’re searching for. As previously mentioned it connects millions of people from all over the world and hence being able to communicate whilst researching and growing seems to be crucial nowadays. Although, there is most definitely an element of ease an speed attached to it too.
If you’re an online company, you have to be aware of the significance and profit of having an internet presence. Social networking is huge, and doesn’t seem going away anytime soon. It is constantly growing its popularity in the internet marketing industry. A simple way to examine marketing is simply getting sales for the products or services you are providing. Social networking Marketing is the approach to promoting a brand through social networking channels like Facebook, Twitter, LinkedIn and others. The ideal thing about social networking marketing is the fact that it doesn’t require you to earn heavy investment, because making online company profiles on social media sites is totally free.
Most common types of Digital Marketing
Digital marketing can manifest itself in a variety of ways. Companies and Brand make use of a variety of methods and some times even all in order to achieve their goals and generate the sales or interest they desire. Knowing how to choose the right type of marketing for your company with the highest ROI is on of the hardest and most complex things to undertake nowadays by getting it right, could mean a significant growth and better understanding of your customers and inadequacies (With an aim to improve. I have personally identified 9 main types of Digital Marketing some of which do rely on the “Technology Disruption” notion but do however have fascinating results for certain industries. Here are some the ones I personally believe every company should look into when seeking to employ a new Digital Marketing strategy:
SEO: Increase traffic from search engines
PPC: Increase traffic from search engines
PR: Increase exposure for business
Social Media Marketing: Build customer relationships
Content Marketing: Increase traffic from search engines, exposure, sales & leads
Affiliate Marketing: Increase sales & leads
Viral Marketing: Increase exposure – short term
Influencer Marketing: Increase exposure – targetted
Online/Website Marketing: Coverall term; could include any of the above methods/goals
As stated by the Digital advertising Institute, Digital advertising and Marketing is using digital channels to market or market services and products to consumers and companies. As it is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. Online marketing may be a powerful and cost effective method of promoting your services and products to a global target marketplace but always remember that research and planning are crucial in choosing the correct method of promoting your brand or company.