It’s quite common practice amongst web designers and developers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends often commenting on others work that it is outdated or old.

However, there are reasons to follow the trends not only as a designer (keep yourself up to date with latest trends, be able to offer your clients the latest in terms of visual attractiveness, keeping yourself knowledgeable in the industry you operate in) but also as an individual or a company owner. It will then allow you to be aware of latest trends, what is more “liked” and “approved” by the public and how it can potentially help increase your website’s (or future websites’) visibility.

So let’s have a look at a few of the latest trends we have noticed around being used by some very highly regarded agencies as well as brands worldwide.

  • Asymmetry

2016 was the buig “come out” year for Asymmetry in terms of web design and it has since really taking the world by storm. The various elements, whether it is text, links, images or dictation they are misaligned, one on top of the other with lack of symmetry add interest and attractiveness to a website.  Many designers created asymmetric layouts which are not perfectly balanced on the left and right sidesto create their own unique style and this trend does not seem to be going away..not for a while yet at least.

  • Geometric typefaces

Sans serif geometric typefaces gained more popularity recently and a modernist approach to displaying words, the sharpness and defined feel that geometric letters have on a web page are awe-inspiring. Eye grabbing and a futuristic impression, geometric fonts can intrigue an audience on many different levels. A more “aggressive” and expressive character of a website can be especially achieved with the use of thicker weight such as the example seen below which we commonly see used today.

  • Parallax design (mobile friendly)

Parallax design came into play a few years ago revolutionizing the market. Parallax scrolling, involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. It can sometimes be a little overwhelming, but when used correctly it can provide a nice, subtle element of depth and compliment your website design.

Click on the image below to have a look at a great parallax design website we found whilst scrolling the internet.

  • Brighter colours

Color choice for a website is incredibly important. It can not only influence people’s emotions but subsequently their thought, buying process and hence conversion rates. I tis worth spending some time on the colours that match your brand, product or company as it can have a significant effect on the experience your customers have every time they visit your physical or digital stores.

Conclusively, these are just some of the main trends we have seen globally in 2017 although Bold typography in general, large content areas, 360 Video and VR should also be mentioned here.

Have fun designing your websites, but remember, you don’t have to use something just because it is trending or in fashion if it does not work for your concept. Make sure thatwhatever you chose improves your customers’ and users experience as a whole as that is what will keep them coming back.

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Author

Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog ! ———————————— Fellow Member of the Institute of Sales and Marketing Management (ISMM) Master of Arts in Marketing and Innovation. BA Hons in Business Management BA Hons in Business Economics Cambridge University & Michigan University English Proficiency degree —————- Former Trustee and Marketing Director for Emmaus, a nationwide charity.

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