Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time.

Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective.

Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service.

Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However, traditional marketing still has its appeal. The pros and cons of digital and traditional marketing are highlighted below.

Digits Marketing Pros

Digital marketing offers a more targeted and direct form of marketing. With digital marketing tools, analytics of marketing campaigns can be measured and insights gotten for further marketing campaigns. Digital marketing is also an affordable form of marketing. Even small businesses can run effective digital marketing campaigns.

Digital Marketing Cons

Digital marketing requires specialized training on the different tools and methods utilized in advertising. Also, it might take to see the returns of a digital marketing campaign, since it first requires building a rapport with the target audience.

Traditional Marketing Pros

It is a more familiar form of marketing. Even with the numerous digital marketing tools, a good advert in a magazine still results in a sufficient amount of feedback.

Traditional Marketing Cons

Traditional marketing methods are expensive, even for mid-sized businesses. Traditional marketing methods are not very specific. For example, the audience that listens to an ad on the radio cannot be predicted. For traditional marketing methods like magazine ad placement, there is, however, a bit of a target, the typical readers of the magazine. Traditional marketing methods also allow for little client interactions and feedback.

Both digital and traditional forms of marketing are associated with pros and cons. The appropriateness of a marketing method for a specific campaign depends on the purpose and audience of the campaign.

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Author

Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog ! ———————————— Fellow Member of the Institute of Sales and Marketing Management (ISMM) Master of Arts in Marketing and Innovation. BA Hons in Business Management BA Hons in Business Economics Cambridge University & Michigan University English Proficiency degree —————- Former Trustee and Marketing Director for Emmaus, a nationwide charity.

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