Digital marketing is based on technological tools and methods. A digital marketer uses specific tools to ensure that the different aspects of digital marketing campaigns – social media, email, and website – are performing as they should.
There are specific digital marketing tools for the different marketing campaigns. Five of the top tools digital marketers use are stated below.
Website analytics tools
An organization’s website is the center of its digital marketing activities. Website analytics tools monitor all the actionable activities on a website. Digital marketing campaigns are measured by clicks, subscriptions, sales, and client activities on the website. A digital marketer measures the activity rates and makes further decisions based on it. Some of the essential web analytics tools are the popular Google Analytics and Adobe Analytics.
Email marketing tools
Email marketing is a method of marketing that is based on email messages. Despite the fact that emails have been around for a while, it still plays a major role in digital marketing. MailChimp is an indispensable email marketing tool. Emma and Iterable are other essential email marketing tools that provide insights on the performance of an email marketing campaign.
Social media tools
Consumers spend a lot of time on social media, and digital marketers maximize this trend for advertising purposes. Digital marketers use tools such as Sprout Social and Woobox to maximize the social media trends of their clients.
Digital marketers utilize clients’ usage trends on Facebook, Twitter, Instagram, LinkedIn and other social media to creating targeted marketing campaigns.
Graphic design tools
Graphics are a major part of digital marketing. It is said that a picture is worth a thousand words, and digital marketers utilize captivating images in marketing campaigns a lot. Photoshop is one graphic design tool that almost every digital marketer uses. It allows digital marketers to add pictures of different formats to their campaigns.
Content creation and curation tools
For digital marketers involved in content curation, these tools are essential for their marketing campaigns. Content creation and curation tools provide digital marketers with insights on how to create trendy, informative, and engaging content. Hubspot and Freely are some of the tools that provide marketers with content ideas and trendy topics.
The tools that are essential to digital marketers depend on the strategies they employ frequently. Some of these tools are free while others come with different pricing options. MailChimp, for example, comes with a flexible pricing plan depending on the scope of work.
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