Snapchat is one of the most powerful, mobile applications in the market today, and with over 100 million daily active users and 400 million snaps a day, it shows no sign of slowing down. This is why it has emerged as a powerful marketing tool especially for brands looking to reach out to users in the age range of 18 to 34 which forms 71% of Snapchat’s users.
With the stats above, it’s clear that Snapchat is here to stay and below are some of the reasons why you should look to integrate Snapchat into our marketing effort.
- SNAPCHAT IS FEMALE CENTRIC
According to Wall Street Journal, 70% of Snapchat users are females, and this means there is a readily available demographic market available for businesses. So if you have a business that is targeted at women, you should be integrating Snapchat into your marketing efforts, and failure to do so is you taking the difficult path.
- IT’S A WAY TO REACH MILLENIALS
Snapchat is the social network of choice for millennials and it reaches over 71% of 18-34-year-olds in the United States. This demographic represents about 25% of the population of America, and they have about $200 billion in buying power. This is an incredible market to tap into, and Snapchat is an effective way to do this.
Daily, American adults spend on the average, 22 minutes a day on Facebook, whereas users spend about 18 minutes a day on Snapchat. This shows how much Snapchat has come close to matching Facebook in user engagement. With lots of new and exclusive content available daily, Snapchat’s engagement rates are expected to grow more quickly as more people, and brands get involved.
- AN OPPORTUNITY TO REACH A GLOBAL AUDIENCE
Snapchat is making definite moves to expand its audience around the world, and one strategy they are focusing on is to target Android users who are more diverse globally.
According to Evan Spiegel, CEO of Snapchat, they were able to reach 166 million active users in the first quarter of 2017. Therefore, this is an opportunity for marketers to benefit from Snapchat’s growth and explore the next steps along the app.
- IT PRIMES USERS TO MAKE A PURCHASE DECISION
A study reveals that 58% of college students are more likely to buy your product if you send them a coupon on Snapchat. This makes advertising on Snapchat one of the most robust investments you can make as over 50% of those who come across your ads are likely to make a purchase decision.
Tell us your experience of Snapchat. Do you use it for your business or just for personal reasons? What do your insights and results “tell” you? Is it worth your investment in both time and money?
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