I am sure you have heard the saying, “a picture is worth 1000 words” ..well that is not exactly true nowadays, it is more like “An HD Picture is worth a million words”. People nowadays have a very low attention span which makes memorable images more important than ever.
Scientifically a large part of our brain is geared to focus – mainly -visually, which hence lets us recognise objects of familiarity in only 100 milliseconds, making images the perfect way to communicate in today’s fast paced – NOW,NOW,NOW world.
So it is quite obvious that ..photos have taken over the internet the past few years (the same is being projected about videos which are equally if not more rich visually) so let’s have a look at three important reasons you need to use HD images
- Attention driven
Using images can be a great way to capture the attention of your audience and hence drive views and engagement to your brand. Make sure your images are of high quality though as you will now be competing with your adversaries in the industry. Of course, to truly get the attention you want, you have to share images that are of interest to your target audience.
- Social visibility
When you want your business to be seen, social media is a great way to help boost that visibility. So, make sure you carefully choose the platforms you are to advertise your brand on and carefully curate your content to match your audience.
Furthermore, high quality images have the most potential for being shared, liked and commented on by your fans and visitos and consequently, it is vital that what you are uploading is of the highest quality as that will help boost your business further on social media platforms.
- SEO purposes
As images are becoming more and more popular, it has naturally also increased the numbers of searches online for HD images. Search engines such as Google and Yahoo are receiving more and more “searches” for images daily which has made the addition of high quality images on ones website a necessity. The addition of HD Images to your website or blog, can significantly increase your organic ranking and will also consequently increase your visibility !
There are however some things you need to consider which are:
- Images should link to the content on your site.
- Write and include alt text descriptions and image title tags.
- Including some images are always better than no images at all.
So, if you haven’t got high quality images for your site already you’re probably thinking what do you do now?
Last but not least, statistics show that articles with HD Images get 94& more views online so if all the above was enough to motivate you to diversify your visual marketing campaigns, then we are certain the above will.
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