The range of devices with which people access the web are increasing daily and no longer is it safe to assume that visitors will visit your website using traditional devices like the desktop and personal computer- there is a good chance they will do so with a tablet or a handheld device.
Ultimately, if your site is not optimized for mobile you are losing sales as research revealed that 30% will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. It’s therefore amazing that there are still several businesses websites which are not optimized for a mobile experience.
Below are five reasons why your website must have a mobile optimized website:
- MOBILE WEBSITES ARE IN HIGH DEMAND
Today, mobile devices are the easiest way to access information especially for clients that are always on the go. If your website is not mobile friendly, your prospects will immediately become frustrated causing them to go elsewhere for business.
This is important to note because 60 percent of internet traffic comes from mobile devices and in comparison with desktop online users, mobile users spend more money on each purchase. Conclusively, mobile-friendly websites will always matter when it comes to reaching a wider audience.
- IT PROMOTES BRAND ENGAGEMENT
People appreciate your brand more when they get an enjoyable experience on your mobile platform and are then prompted to return to your website later on a desktop. 90 percent of users report moving between devices to accomplish a task and when your mobile experience is functioning properly users gain a trust and liking for your site. When a mobile website can easily fulfill the demands of your visitors a certain level of trust and accountability is formed. Therefore, businesses with mobile-friendly websites acquire a loyal following and are generally better off.
- INCREASED CONVERSION
Desktop websites in mobile browsers are ineffective at converting visitors to buyers- call to action (CTAs) are obscured, links are difficult to click and contact pages are buried in awkward menus. Mobile visitors have little patience for difficult websites and one-third will leave if the site isn’t optimized for mobile.
To make the site optimized for mobile, CTAs should be easy to click and contact information should be one of the first things visitors see. 80 percent of shoppers admit shopping is an impulse activity and users are more likely to interact with a brand that offers an engaging mobile experience.
- GOOGLE AND SEO IMPROVEMENT
Not only are mobile-friendly sites important to visitors, they also matter to Google. Having a mobile-friendly site is important for organic search results. If Google considers consider your website “mobile unfriendly” expect a penalty which will cause your website to suffer lower search ranking on Google. This affects your business as the lower your business appears on search engine rankings, the lower your website traffic and overall online presence.
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