As a small business, you must continually think of ways to promote and communicate your products or services to your audience. Of course, social networks are probably already part of your marketing strategy, but have you thought about YouTube ? Considering that 4 billions of videos are viewed per day, this stats should demonstrate the amazing reach that can be had on YouTube. Many artists, comedians, YouTubers have launch their careers only through videos : YouTube is powerful.

That is the reason why, using YouTube for your business can be a cost-effective way to grow it. If you are still wondering how YouTube can help to developing your business, here are 5 benefits of having a YouTube Channel that might answer your questions.

1. Promoting your products

With YouTube videos, you will be able to show your products in action to your customers. You might demonstrate the way they work with video tutorials or tips and provide exclusive information about it. That is also a way to show your expertise, build your reputation and manage your image. You can also use YouTube to tease your future products. That would make your fans feeling exclusive and curious about your brand.

2. Engaging with your community

YouTube videos are excellent tools to engage with your customers. It is a great way to to connect with your online community. That’s also why YouTubers have so much success. They manage to build and deepen their relationships with their fans and make them loyal. If you want to optimize engagement, try to make your videos interactive! Pay attention to your fans comments and requests, and try to create videos regarding them.

3. Showing your brand’s ‘personality’

YouTube is a chance to give your fans a taste of your Brand’s experience. Your community will be curious about discovering a behind-the-scenes look at your business and how you work. It is a friendly way to make them loyal to your brand, and to make them want to discover more about you. Try to focus on an aspect that your target audience would be interesting in learning more about. In addition, this will allow you to manage your brand image effectively.

4. Advertise your events and promotions

YouTube gives you the ability to announce your upcoming events or promotions. If you’re running an event, share the highlights via YouTube and try to make an impacting video so that people want to attend your event. You can also make video that will allow your customers that didn’t attend your event to recall what happened.

5. Solving customers’ problems

Regarding your customer requests, comments and questions, try to identify a common question that your customers have and make a video to answer it. For instance, you could create video tutorials to demonstrate how to use the products. However, it is better to be proactive about this by acknowledging an issue and showing customers how to deal with it, rather than letting the market do it for you and criticise your product in the process.


If you are a marketer or an entrepreneur who is trying to decide if online video is a good way to reach your audience, hopefully these 5 YouTube benefits should demonstrate how useful YouTube can be for your business. However, be aware that creating good qualities videos takes time and for that reason, it is even more difficult to be consistent and to post regularly. As social media experts, we would be pleased to help you creating your marketing videos or respond to your questions.

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Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at ! We hope you enjoy our blog !

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