If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot.

At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them.

1. An incomplete profile

This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing more disappointing to fail in accessing what you want to know! In addition, a complete profile will make your page more attractive to your readers. That is the reason why you should consider first (among other things) to:

  • Upload an attractive cover photo and a profile picture :  this will enable people to identify your brand easily
  • Write a  description of your business that reflects your brand’s personality
  • Complete the information on your profile (your location etc.) and add the link to your website, blog or contact page.
  • Choose the right category of your business so it can be easily found.


2.Not posting consistently

Being active on Social Media is a task that takes time and effort but does however require one to be active and post as frequently as possible. A non regularly managed and updated company’s face page not only creates a neglected  image, but also proves that not even the page administrator is interested in it! But how frequently should you post on social media? That is the question for which you will never find a unique answer since multiple surveys and specialists have different opinions. However, they would generally all agree on posting at least once a day.

3. Your content does not create engagement, traffic or likes 

Of course it is nothing but easy to create successful content, but if you apply some of the tips you will read below, you might be able to improve your results of your statistics in social networks.

  • Add a photo to your post (or tweet): Posts with an accompanied photo get 53% more likes,  104% more comments, 84% more clicks through.
  • Be concise: Text posts with less than 250 characters get 66% more engagement.
  • Add Emojis: This will assist you demonstrating a more friendly and they will amplify the meaning of your message (Have a look at our specific article on Emojis and their use by clicking here)


4. You do not answer to your fans comments

Answering to your fans is essential to build a solid  relationship with them. Take the time to answer to their comments and NOT ONLY the negative ones if you want them to be loyal. You will  make your followers feel you are genuinely interested in them.

5. You want to be part of all social networks

That would not be a negative thing… if you knew how to manage them all! Most people want to be part of all of them to gain visibility but the thing is, it will do you no good if you cannot sustain it throughout time. The best thing to do would be to start with one or two until you become an expert handling them, and then, widen your scope to other social networks.

Hopefully you will now be able to avoid some of them and maybe fix the ones you’ve already made. Keep on being consistent, and engaged with your fans. The use of social networks is a perpetual  learning process that is highly time consuming but the more you will learn from your mistakes, the more you’ll see an incredible improvement in your business.

Feel free to click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram 


Nicholas is a social entrepreneur, passionate marketeer, career + life coach, consultant, speaker, and community builder. He does this through 1-on-1 coaching, non-profit and businesses consulting, and on a larger scale as Co-founder + Managing Director of CFM Group. He is an internationally recognized strategist, coach, speaker and in the process of writing his 1st book. Possessing over 13 years’ experience in helping clients realise their potential through clarifying their vision, message and market to design the strategies and roadmaps needed to succeed. Utilising this extensive background in strategic planning, pitch and message design, marketing and communications, executive and speaker coaching was his pathway to founding www.CFMGroup.co.uk. His knowlegde was fundamental in building the company with an investment capital of £1 and a large social impact community and professional development hub in Cambridge, UK. Feel free to comment on any of our articles that interests you or message our CEO directly at Nick@CFMGroup.co.uk ! We hope you enjoy our blog !

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