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The Benefits of a YouTube Channel

As a small business, you must continually think of ways to promote and communicate your products or services to your audience. Of course, social networks are probably already part of your marketing strategy, but have you thought about YouTube ? Considering that 4 billions of videos are viewed per day, this stats should demonstrate the amazing reach that can be had on YouTube. Many artists, comedians, YouTubers have launch their careers only through videos : YouTube is powerful. That is the reason why, using YouTube for your business can be a cost-effective way to grow it. If you are still wondering how YouTube can help to developing your business, here are 5 benefits of having a YouTube Channel that might answer your questions. 1. Promoting your products With YouTube videos, you will be able to show your products in action to your customers. You might demonstrate the way they work with video tutorials or tips and…

5 Simple ways to Improve Video Engagement

Video marketing is undoubtedly on the rise and many studies are frequently published revealing its potential “power” and effect in future marketing campaigns for brands of all sizes. People love to watch video – research suggests that visual information is processed by the brain 60,000 times faster than text is! Every year, YouTube registers a 60 per cent increase in the number of hours that people spent watching video. Every single day, 100 million hours of video are watched on Facebook. So you want to make a video? Great. (We love them too – you can see one of our 1st videos here!) The challenge — with all creative content however is how to attract the maximum possible engagement and get noticed. Video has become increasingly central to all digital campaigns, across most platforms. With that in mind, here are some tips to ensure that your videos are viewed, produce…

Social Ads Dimensions Cheat Sheet

As we are all aware, Social media has been a great tool for the majority of businesses to drive genuine traffic to their websites. It is hence imperative to be able to publish or schedule posts that will reflect the quality of your expertise in terms of feel and design. It is hence imperative that your ad images are displayed at the highest quality for all ad sizes. So next time you are preparing your next Social ad, whether that may be on Facebook, Twitter, Instagram, Youtube or LinkedIn, have a look at our cheat sheet below for many tips and advice on how to best presents your ads and how to accompany them with quality images at the correct size. Set featured image Big thanks go to Social Bakers, Adweek, B2C, SlideShare, Digiday, Scribd and LinkedIn ! If you need some help with managing your social media profiles, do…

Why Blogging? Does it really matter?

Blogging is something many companies omit nowadays or as I am often told “we will engage with that at a later stage”.  Whatever the size of your business, blogging is integral to your digital marketing strategy. In today’s content-driven world, where audiences spend over ten hours a day consuming digital media, you need to provide relevant content for your actual and potential customers….but what is Blogging ask some? A blog (also called a weblog or web log) is a website consisting of entries (also called posts) appearing in reverse chronological order with the most recent entry appearing first (similar in format to a daily journal). Blogs typically include features such as comments and links to increase user interactivity. Some however still do not comprehend how this can have any sort of effect on their sales or business let alone a positive one. We will hence focus on 4 (there are many more)…

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