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4 Tips to getting started on Social Media

New on Social Media ? Wondering how to create a plan for success? This article is made for you! As social media experts, we are highly aware of how confusing it could be when it comes to elaborating your social media strategy for the first time. However, establishing your online presence doesn’t have to be a daunting task. In this article, you’ll discover the four major steps to get started with social media marketing. #1: Identify your goals and audience This is the first thing you need start with. Write down all of your business goals and objectives  to build a future coherent and effective Social Media strategy. You  will then be able to choose the best Social Media to engage on. But first, this is what your SM plan should include : Define your online brand image: this is  all about identifying how you want people to perceive your business. Why don’t you…

What is Website Maintenance&Do you need it

In the not so distant past, the majority of businesses usually had a basic html websites that was however quite tricky to update and hence required the assistance of someone to keep it updated without having to replace it everytime. Nonetheless, things nowadays have changed. As search engine optimization became more well known and part of every business marketing strategy,  website maintenance became key to the process.  Frequently updating web page content and keyword information was crucial to encourage search engines to return to your site and look favorably on your optimization work. As the economy started to change,  keeping a fresh website became crucial to staying in business. As systems such as CMS and Wordpress evolved, it rapidly (and mistakenly) started becoming evident that web maintenance might not be a requirement in the future. Nonetheless, due to the constant progression of digital technology such as apps, social media and E-store…

Web Design Trends 2017

It’s quite common practice amongst web designers and developers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends often commenting on others work that it is outdated or old. However, there are reasons to follow the trends not only as a designer (keep yourself up to date with latest trends, be able to offer your clients the latest in terms of visual attractiveness, keeping yourself knowledgeable in the industry you operate in) but also as an individual or a company owner. It will then allow you to be aware of latest trends, what is more “liked” and “approved” by the public and how it can potentially help increase your website’s (or future websites’) visibility. So let’s have a look at a few of the latest trends we have noticed…

SEO Tips to Improve your E-Commerce site !

If you thought attracting customers to your brick-and-mortar store is a challenge, getting customers to find your online store can be even more difficult. With an increasing number of e-commerce websites competing for the attention of shoppers with similar products, you need to make sure that your online store stands out. That’s where SEO comes in. Let’s take a look at some very useful tips that could improve your website and subsequently increase sales ! These tips will give your e-commerce site the boost it needs to stay competitive. Maintain a clean structure It’s very important to pay attention to both internal and external link building. Use internal links to direct users to the appropriate content and make absolutely sure that there are no broken links. This is truly vital to ensure that Google indexes your site properly. Your structure considerations should also include clean URLs. URLs should be easy to…

Using Wix for Small Business

WIX is quickly emerging as one of the most popular and easy to use website development platforms globally. It is not long ago that a “Wixsite” was a derogatory term for a website but things have since changed dramatically in favour of Wix. We are now – undoubtedly – in  the era of “Doing things Yourself” to not only cut costs but also have control of your assets, whatever they may be. and Wix seems to fit that “category” especially when it comes to SME’s and other Small businesses. Whether its the easy templates or the “drag and rop” feature, Wix is rapidly being used by more and more bloggers and small businesses.  especially for small business who need a website in order to have a basic identity on the web. Only recently, I was approached by a friend who chose to create a website with Wix and as his company…

How to go about Getting a Website

Over the last 3 years, I have personally or through my company assisted over 75 individuals, brands and companies in the UK and beyond to establish a web presence. Whether that was building a website for them, assisting them in securing a domain and hosting account or providing them with a web strategy and plan for their new website. I am often contacted (twice this week) via our Social Media and Website by local companies – and not only – informing me that they would like a new website but do not really know how to go about it. The confusion tends to lie in a number of aspects of the process. How do I acquire a domain and name? What is a hosting account and do I need it? How to find a web designer and do I need one? What are site navigation and functionality requirements? Will there be…

4 Metrics to Measure your Content Marketing ROI

Content marketing is a long term strategy for most companies and it is consequently sometimes a bit more complex to measure the return. Success indicators commonly include obvious markers such a Website Rankings, Conversions and increased traffic. Nonetheless nowadays, a clear comprehension of Social Media channels is also key to any brands’ success. Indeed the above are all useful but to conduct a pragmatic and successful evaluation of ones Content strategy it is important to take all contributing markers or factors into account. SEO, Social Media and Content are interconnected and hence interdependent. Like in most industries, it is almost impossible to define or measure success by only considering one of the above. To get the big picture, look beyond the hard lines and into the softer science of social signals. That’s where you’ll find your reputation…and what you may need to work on to improve sales. Let’s get the…

UK Market Boosted by Smartphone Sales growth

A very interesting report was published by IMRG a few weeks ago in regards to UK Online sales exceeding £130 billion in 2016, fueled mainly by sales growth on smartphones. The IMRG is the UK’s online retail association – a membership community offering neutral and unique resources for online retailers. The report provides evidence of £133bn being spent online with UK retailers in 2016, which is almost £18bn more than the amount spent online in 2015 online. This also means that the Index registered growth is nearer 16% and slightly higher than the previous years although 2010 still remains the highest. As Bhavesh Unadkat, Principal Consultant in Retail Customer Engagement Designfor Capgemini noted: “2016 was a turbulent year with a number of predictions for retail and beyond going against the status quo.  Regardless, it was still a record breaking year for online sales – up 16% on 2015.  Few would have anticipated the decline in…

Digital Marketing .. When will I see results ?

Digital marketing can be a truly exciting prospect for any business as the potential for return on investment is huge given the right strategy is utilized. Businesses create large and detailed social media campaigns, inject new content into websites, and rework an entire site’s SEO optimization in an effort to get ahead in digital marketing. Then they wait. And eventually the all important question we are always asked by our clients is.. When will I see results? The hard truth is that these things take time, and believe it or not there is usually a decrease in activity immediately following large changes or initial campaigns as it takes time for new information to be indexed by search engines. This doesn’t mean digital marketing doesn’t pay, it only means patience is required. Every type of digital marketing has different time lines in terms of results. The quickest of this range is…

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