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web development cambridge

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Responsive web design and conversion rates go side-by-side. In fact, studies have revealed that 77% of agencies have poor user experience as the major weakness of most websites. Conversion rate means business. The first thing a client sees when they visit your site is how it looks, not how many certifications you have, number of product sales, or software downloads. Therefore, to increase your conversion rates here are five things to consider: BEGIN WITH A VISUAL BRAND The first step in creating a responsive website is to create a visual brand identity. Identify your brand’s mission and why your customers need your products/services. Doing this sets the foundation for your overall design as all the efforts can be aligned to achieve a common goal which is to either appeal to a customer’s emotion or relieve them of pain. Your web design should reflect all you hope to achieve with your…

Over the last 3 years, I have personally or through my company assisted over 75 individuals, brands and companies in the UK and beyond to establish a web presence. Whether that was building a website for them, assisting them in securing a domain and hosting account or providing them with a web strategy and plan for their new website. I am often contacted (twice this week) via our Social Media and Website by local companies – and not only – informing me that they would like a new website but do not really know how to go about it. The confusion tends to lie in a number of aspects of the process. How do I acquire a domain and name? What is a hosting account and do I need it? How to find a web designer and do I need one? What are site navigation and functionality requirements? Will there be…