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4 Unethical Growth tactics

4 Unethical Growth Tactics Entrepreneurs should never indulge in Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business. Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge. ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have…

3 Reasons your Marketing agency Fails

It is a fact that digital marketing is at the heart of business growth and brand awareness in today’s fast-paced, highly competitive and technology-driven market. Businesses, both large and small, startups and existing ones, leverage digital marketing tools to acquire and retain customers, build more robust customer experience, improve their brand presence and edge out their competitors. To meet up with these needs, they employ the services of either a professional digital marketing firm or a digital marketing expert. However, many business fail despite employing the services of these professionals and most have either been frustrated or ultimately edged out of the online market space because of ineffective marketing campaigns. Other reasons stem from non-purposeful digital marketing strategy to the incompetence of the digital marketer. Looking at these reasons in detail: LACK OF A PROPER DIGITAL MARKETING STRATEGY Digital marketing requires creative, sustained and quality strategy. Most businesses make…

Dealing with a Designer: Checklist

Working with web designers can be a tricky business especially if you have never done so before. It is hence imperative that you are in full control of what is happening and fully aware of what you desire. Discover how to get the most from him or her with this handy Infographic below and remember to make sure you choose a company you are able to contact or communicate with when you desire so. Finally, having worked on many web design projects the past few years myself, communications is always one of the most important things whether you are working with a company or a freelancer for any type of web or development project. This is something that I personally see as key in my relationship with such clients (web design projects). Meaningful engagement between myself or our web designer and the Client is critical in all of our web projects…

Web Design: GoLocal for the Best Results

DISCLOSURE: Through my company, CFM Group, I design and sell websites. Every day, I meet with companies who are looking for web designers, and naturally, I’d like some of them to choose me but I often notice a common mistake. People are not seeking the best for their project but instead are asking the wrong questions. Having only yesterday completed another Local website (our 20th local website since our inception in 2013) for Cambridge City Barbers but also having once being a young entrepreneur myself looking for a company to assist me back in 2007 to open my own website, I would like to offer some useful advice. So let’s have a look at some reasons why I personally believe using a Local agency is a MUST for a start-up business when looking to get the best possible result at an affordable price whilst at the same time building relationships locally. Communication…

3 Content Ideas to Drive Engagement

Looking for a way to publish efficient content and improve engagement?  Brilliant! With an exponential number of consumers desiring to connect and engage with their favorite brands, getting a creative and attractive content is the key to keep them interacting on your pages. But how are you going to improve your social media strategy? The good news is, this article will provide you amazing social media content ideas that will actually encourage likes, shares, comments, and clicks on your post. Based on our experience and expertise, we have selected three relevant tips that will make your posts beautiful and enticing. #1 Enhance your Blog Posts Blogs are highly efficient to showcasing your knowledge and sharing advice. Ranked as the 5th most trusted source for accurate information, blogs will allow you to positioning your brand as a leader and an expert in your industry.  You will be able to provide expert solutions to your audience’s problems. An easy way…

Web Design Trends 2017

It’s quite common practice amongst web designers and developers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends often commenting on others work that it is outdated or old. However, there are reasons to follow the trends not only as a designer (keep yourself up to date with latest trends, be able to offer your clients the latest in terms of visual attractiveness, keeping yourself knowledgeable in the industry you operate in) but also as an individual or a company owner. It will then allow you to be aware of latest trends, what is more “liked” and “approved” by the public and how it can potentially help increase your website’s (or future websites’) visibility. So let’s have a look at a few of the latest trends we have noticed…

3 Reasons you should use Video Marketing !

If you have held off introducing video content to your digital strategy, let 2017 be the year that you finally do embrace it. Or at least give it a go. Think about your own personal behaviour when on Social media. Which posts are you most drawn to when you’re relaxing at the end of a long, tiring day? If you’re like most people, it’s going to be the posts that include a visual element to them. As you will see in our stats below provided by Cisco, in 2017 video will comprise 69 percent of all consumer online traffic and almost 90% by 2019 ! So let’s have a look at the 4 most crucial reasons we believe Video marketing should be a part of your strategy in next years’ plans and activities. Video Selling & ROI ddd One of the biggest strengths of video marketing is that it’s highly visual and auditory,…

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