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The UK’s data watchdog has just issues the maximum possible fine against Facebook for its failure to protect personal information of their users in regards to the Cambridge Analytica scandal that broke out a few months ago, here in Cambridge. The fine is a mere £500,000, a small fee for a company that announced $13.2 billion in revenue in the last quarter alone but nonetheless, a step towards demonstrating that such behaviour in the future will not be tolerated. The figure is so low simply because it was calculated using the UK’s outdated 1998 Data Protection Act, and regulators say it would have been “significantly higher” under the EU’s new GDPR regulations, which came into force in the UK in May. The Information Commissioner’s Office (ICO) said Facebook had let a “serious breach” of the law take place and had given app developers access to people’s data “without clear consent” or…

LinkedIn has recently announced a very interesting update on its platform. Most of us have seen a number of profiles, with a FOLLOW rather than a CONNECT button next to them. They were mainly used for established personalities and Influencers allowing users, to follow their profiles and hence be regularly updated on their news via their feeds. LinkedIn is now giving all users the option to display a ‘Follow’ button as the main CTA on their profile page, as opposed to the current ‘Connect’ prompt which has been expected for a while now. This has actually been the main option for high profile users (like Richard Branson and Satya Nadella pictured above) who are in LinkedIn’s ‘inFluencer’ program for some time, but now, all users will be able to list the same hence increasing the possibilities of your posts being viewed and appearing in your “followers” news feed. It is…

Facebook Messenger’s “unsend” button may finally be a reality very soon as it seems to have already appeared in many messenger accounts of users worldwide. In April, news came out that Mark Zuckerberg’s Facebook messages were deleted from recipients’ inboxes in what many saw as a violation of user trust and abuse of power since Facebook  Messenger doesn’t have an Unsend button for its users. This swiftly prompted Facebook, to release a statement announcing that it would actually be building an UNSEND functionality for all users in the near future and the time seems to be nearer than ever. Facebook users were already able to delete messages in a chat, but those deletions would only be for their end and would not delete the message from the recipient’s inbox. In addition, an Unsend button did already exist but this was under a timer expiration and for specific secret conversations only. Facebook-owned Instagram already has an “unsend”…

We are proud to announce the launch of our new website which coincides with our expanding role as a global leader in Digital Marketing Social globally. Here at CFM, we are always looking to improve the service we offer, so in an exciting step towards enhancing your experience of working with us and we have thus launched a brand new website. With a fresh look and feel and intuitive design, our new website is designed with you in mind. Mobile optimised – Responsive – Modern -Easy to scroll through We understand your needs and how we can help you with a variety of people management challenges. Fully optimised for mobile devices, our new site will allow you to learn more about what we do, how we do it and the partners we work with across the globe, whether you’re at your desk or on the move. It also includes extensive…

The General Data Protection Regulation (GDPR) and ePrivacy Directive (ePR) affect how you as a website owner must obtain and store cookie consents from your visitors from the EU. The GDPR is a regulation that is enforced from 25 May 2018. It affects all websites located in the European Union, and websites that have EU citizens as users. Next in line is the ePrivacy Regulation, which is currently in process in the EU, and which is expected to be finalized in 2019. The ePrivacy Regulation will have much of the same scope as the GDPR, and will stipulate requirements aimed specifically to protect the privacy of electronic communications. Why do I need cookie consent on my website? Cookies of both first and third party provenance on websites track users in different ways. For example the IP address, or merely the actions and behavior of users on the site and from site…

It is possibly the most used App nowadays from youngsters and adults like. Yes, we all have Facebook accounts and use messenger as one of our prime means of communication nowadays, but nonetheless noone can deny that Instagram has taken the ..social world (Ask Snapchat) by storm and its customer base and users are growing daily. With this in mind, it is only natural that there will be hundreds (if not thousands) of accounts on Instagram that are..spammy, uninteresting or simply..annoying. We have all come across that post on Instagram that we really wish we never saw and certainly do not want to see anything similar again. Well, brace yourself for..Silence as Instagram is rolling out an exciting new mute feature and we can’t wait to test it out on all our annoying friends (and not only).  So how does Instagram’s new mute button work? Well, this long awaited feature for…

The best way to encourage subscriptions is with giveaways, and you can market your business by utilizing the WordPress Giveaway Plugin. Offer the WordPress Giveaway Plugin for tweets, shares, likes on your WordPress site, product or services. This is one way you can use WordPress to grow your mailing list. To host the Giveaway Plugin on your WordPress site, follow the steps below: Enter your giveaway prizes Select entry type for user to participate. It could be for tweeting a message, liking a Facebook post, Following a Twitter account or Subscribing to a mailing list. Launch your giveaway plugin Choose winners either randomly or manually You don’t need knowledge of coding to use the WP Raffle Plugin to run a giveaway on WordPress. This plugin is an awesome way to start building your community. The complete list of features for the WordPress Raffle Plugin includes: Select entry type Select an…

It has been an exciting year for us all at CFM Group. Unprecedented growth, Victoria, Josh and Maria have been added to our team and more importantly, we have improved our high standards and client satisfaction! We hope you had a brilliant Christmas and haven’t made any resolutions you’ve not been able to keep. We’re all still waiting for our gyms to return to normal after the January rush. Managing Director, Nick kalavas says: ‘As we go into our 6th year of trading as a Marketing agency we are excited by developments in digital and email marketing that allow businesses the opportunity to maximise their return on their marketing investment.’ Over December we moved into our new office on St Andrews street, in the heart of Historic Cambridge. It was a fairly stress free move, and we’ve slowly but surely settled in. We’ve even added in a brand new Space Invaders…

Unlike most of the popular social media platforms out there, Instagram does not have its analytics dashboard for users and brands to track engagement and effectiveness of their posts. Luckily, there are tons of analytics tools out there which can be used, with some of the best even free. With that said, the five best Instagram analytics tools you should look to utilize are: INSTAGRAM ANALYTICS Instagram’s native analytics tool is free although it requires you turn your Facebook profile into a business profile. It works with a simple four-step process which once complete gives you access to Instagrams insights. This analytics tool will give you access to the number of business profile visitors and the number of post saves. It also includes data on the number of times people use the Send message option on your Instagram story. You can see the performance of your Instagram ads on this…

4 Unethical Growth Tactics Entrepreneurs should never indulge in Growing a business is no easy task as it feels like there are too many things that need to get done at the same time. There is the stress of handling the day to day administrative duties, managing money and thinking up strategies to grow the business. Sometimes, in thinking up strategies, we may indulge some bad or terrible ones without even realizing it. They are often so common that we may not think twice about their effects when we do them so in this article, we will be taking a look at four unethical strategies which entrepreneurs should never indulge. ADDING PEOPLE TO YOUR EMAIL LIST WITHOUT THEIR PERMISSION In most places around the world, it is unethical to add people to your mailing list without their permission. However, I’m being specific about the ‘grey’ area, where individuals we have…