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We have all heard and seen examples of video marketing on our personal social accounts. Video Marketing is definitely not a new concept but what is making waves is the increasing importance consumers and marketers are putting on video content. Taking into account that YouTube is second to only Facebook when its comes to calcualting the number of active monthyl users, meaning opportunities to engage consumers through exciting and attractive video content have never been this accessible. As a company, we often create videos for our clients and can undoubtedly notice the drastic increase in interview and post-production requests, especially in this year. And it is not only coming from employees but also CEO’s who are happy to put a face to their brand as they are now fully aware of customer engagement. In addition, getting former or current clients to review the product or brand they used (fro the brand…

Video marketing is possibly the most prevalent trend of our times and big brands and companies are all quick to embrace the idea with Facebook Live, Instagram and Snapchat. It is evident people find it easier to engage and are willing to watch thse videos and hence companies have followed suit as per their customers’ “advice”. In case you needed more convincing, this new infographic from Vidyard, which incorporates their findings from analyzing 250,000 videos and 600 million video streams, provides a clear insight as to why you should also be shape your company’s marketing strategy towards including videos this year. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Posting on LinkedIn is very easy, but not many of us do so as often as we should. Presenting a professional and consistent profile on LinkedIn is important but how do you increase the views of your Articles and Posts to not only increase your visibility but also your credibility in your industry? Here are some basic tips to help you create and post quality articles on LinkedIn. After, it is directly associated to your professional profile and experience so it is crucial that your posts also represent you and demonstrate your knowledge and expertise. 1. Best dates and times: Through posting and scheduling for more than 30 companies through my work at CFM, I can strongly advise posting on a Monday and Tuesday morning between 10am-12am is the best times to post. Sundays are also good between 11am and 12am. In regards to other days in the week, I have noticed a significant decrease…

When we talk about social media, Twitter is usually our number one guess. People, who don’t even use Facebook and Instagram, use Twitter as a means of communicating and updating their whereabouts every now and then. So much so, that award shows voting like the ‘Teen Choice Awards’ and many more are done via twitter, just tweeting their vote with a particular hashtag. With almost half the world population using twitter, we see it emerging even more, where brands quite likely bait their fans into tweeting their tweets giving them a heads up on their marketing strategy. This feature is twitters ‘conversational ads’ that are advanced tweets with connected arrangements of pre-assembled reactions and hashtags that clients can post with a straightforward snap — which were acquainted with select brands for a trial run not long ago. Many companies upload their various promotions and offers which people view…