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Video Marketing

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The Benefits of a YouTube Channel

As a small business, you must continually think of ways to promote and communicate your products or services to your audience. Of course, social networks are probably already part of your marketing strategy, but have you thought about YouTube ? Considering that 4 billions of videos are viewed per day, this stats should demonstrate the amazing reach that can be had on YouTube. Many artists, comedians, YouTubers have launch their careers only through videos : YouTube is powerful. That is the reason why, using YouTube for your business can be a cost-effective way to grow it. If you are still wondering how YouTube can help to developing your business, here are 5 benefits of having a YouTube Channel that might answer your questions. 1. Promoting your products With YouTube videos, you will be able to show your products in action to your customers. You might demonstrate the way they work with video tutorials or tips and…

5 Reasons to use Facebook Live for your Business

After Periscope and Meerkat, Facebook has recently introduced their own successful concept of live video streaming. This new trend is getting more and more popular since it is very efficient in terms of engagement. People spend 3 times longer watching live video than native video. For that reason, why not trying it for your brand? Are you wondering how to use it and why would it be useful for your business? This article is made for you then! As social media experts, we’ve selected 5 main reasons why your business will benefit from Facebook Live Video. #1 Give an inside look at your Business Give your audience a taste of your Brand’s experience! Your fans will be curious about discovering a behind-the-scenes look at your business and how you work. It is a friendly way to make them loyal to your brand, and to make them want to discover more about you.…

5 Simple ways to Improve Video Engagement

Video marketing is undoubtedly on the rise and many studies are frequently published revealing its potential “power” and effect in future marketing campaigns for brands of all sizes. People love to watch video – research suggests that visual information is processed by the brain 60,000 times faster than text is! Every year, YouTube registers a 60 per cent increase in the number of hours that people spent watching video. Every single day, 100 million hours of video are watched on Facebook. So you want to make a video? Great. (We love them too – you can see one of our 1st videos here!) The challenge — with all creative content however is how to attract the maximum possible engagement and get noticed. Video has become increasingly central to all digital campaigns, across most platforms. With that in mind, here are some tips to ensure that your videos are viewed, produce…

3 Reasons you should use Video Marketing !

If you have held off introducing video content to your digital strategy, let 2017 be the year that you finally do embrace it. Or at least give it a go. Think about your own personal behaviour when on Social media. Which posts are you most drawn to when you’re relaxing at the end of a long, tiring day? If you’re like most people, it’s going to be the posts that include a visual element to them. As you will see in our stats below provided by Cisco, in 2017 video will comprise 69 percent of all consumer online traffic and almost 90% by 2019 ! So let’s have a look at the 4 most crucial reasons we believe Video marketing should be a part of your strategy in next years’ plans and activities. Video Selling & ROI ddd One of the biggest strengths of video marketing is that it’s highly visual and auditory,…

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