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FACEBOOK aims to prioritise local sources in News Feed

Staying up-to-date with what’s new in Facebook News Feed is beginning to feel like a fulltime job. First, Facebook announced that they would be reducing the percentage of news on our newsfeed from 5% to 4%. Then they said they would “boost” trustworthy news sources. Now they say they will prioritize news from local outlets. These changes are coming amid accusations that Facebook algorithms prioritized misleading news and misinformation, thereby influencing politics in the US and other parts of the world. This latest addition will allow users see more posts from local sources. This way they can see “topics that have a direct impact on you and your community and discover what’s happening in your local area.” This means “if you follow a local publisher or if someone shares a local story, it may show up higher in newsfeed.” This update is to launch first in the United States before…

Playstore Games track your TV watching habits

A recent report revealed that over 250 mobile games were found to have software which can track the TV watching habits of their users. Alphonso produced the software, and the reach of the software even extends to the Apple App store. Always-listening devices like Amazon’s Echo and Google Home are already quite creepy but always-listening mobile games takes creepy to a whole new level. Games like Beer Pong, Pool 3D, Real Bowling Strike 10 Pin, Trickshot, and Quest as long as hundreds more use software from Alphonso, a startup specialized in “TV retargeting.” When watching TV, you likely use your smartphone or tablet during commercial breaks, and the software Alphonso collects data on what you are watching to deliver targeted ads to your mobile device based on that data. In a chat with the New York Times, Alphonso CEO Ashish Chordia said the company’s software was able to get data…

Facebook Ads now link to Whatsapp

We start the New Year with some interesting news coming from..yeah, you guessed it right. Facebook ! An very exciting social media development – that may have slipped under your festive radar – occurred a couple of weeks back. The increased monetisation of Whatsapp. What does that mean? Well, simplified,  Facebook has introduced a ‘contact us via Whatsapp’ button to sponsored organic Facebook posts. This will move your conversation to a company Whatsapp account (yes you need to create a Company Whatsapp, you can contact ours on +44 (0)7502449127) and helps Facebook bring Whatsapp a little closer to the larger Facebook family which include Instagram, Oculus, Ascenta and ProtoGeo. We’re predicting that it will begin to appear in Instagram ads in the close future too. Facebook has bought messaging app WhatsApp in a deal worth a total of $19bn (£11.4bn) in cash and shares. It is the social networking giant’s biggest acquisition to…

7 BIGGEST FACEBOOK ADVERTISING UPDATES OF 2017

A new year has come upon us and while looking forward to what the new year has to offer us, let’s take some time to take a look at all the past year gave us. In the tech world, there’s no better place to start from than with Facebook. 2017 was certainly a year to remember for Facebook, from debates around politics and “fake news” to discussions on privacy policies, to making major updates for advertisers, a lot happened with Facebook in 2017. As a marketer, it is your duty to stay up to date with trends on social media and use them to your advantage. In this post, we will be taking a look at seven of the major updates Facebook made to its ad system to help you the marketer advertise more effectively. POWER EDITOR AND ADS MANAGER WAS MERGED Overtime, we have gotten used to Facebook making…

Twitter AGM revealing new Updates

It was an exciting day for some of us on the 22nd of May but mostly for Twitter employees and senior staff. The Twitter 2017 Shareholders meeting was held and there were a number of exciting subjects on the agenda to be discussed. From turning the social network into a cooperative owned by its users to the potential of increasing video views on the platform, subjects varied and Twitter’s CEO, Jack Dorsey was amongst others providing useful insight into the future of Twitter. The truth is, the majority of the information disseminated was not necessarily a breakthrough or that innovative as such as the Board still had to cover a number of “bases” that are potentially uninteresting to marketers and the general public. Nonetheless, one very interesting detail regarding videos emerged which could potentially be of great interest to most of us. In a specific part of his presentation on the platform’s…

Facebook New Alert to combat “Fake News”

Facebook has announced that it has initiated partnerships with third parties such as Snopes, Politifact, AFP, BFMTV, LeMonde and L’Express to act as fact-checkers for news and updates posted onto their multi-billion user platform. Mr Adam Mosseri, (Facebook vice-president of product management for newsfeed) gave a brief interview to the Financial Times outlining some of the details of this new project. “A commercial relationship is something that’s on the table and that we are very open to”. “It could depend on individual organisations, but we want to engage responsibly and if that means a financial arrangement, we are very open to it.” he noted to the Financial Times. This is not currently the only initiative that Facebook is engaging with. It is also currently running a 3 day project in more than 14 countries with a main aim of helping  “people become more discerning readers” as the BBC reported a few days ago.…

Facebook Trialing a Customised News Feed ?

A few selected Facebook users have recently spotted a new ‘rocket ship’ button in their mobile app, alongside the News Feed button.It appears differently on IoS or Android but tends to be at the top or bottom of most menu bars. It effectively seems to be a second feed of content Facebook thinks you might enjoy which is currently in a trial version. It will be based on pages and content you have shown an interest or affinity too but without that necessarily meaning that they are pages you have directly ever engaged with. This content will be carefully curated and chosen by Facebook for you rather than by yourself. A Facebook spokesperson told WIRED: “We are testing a complementary feed of popular articles, videos, and photos, customised for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore…

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