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Digital marketing is a key component to any marketers success as more and more consumers are turning to mobile devices for relevant, timely content from companies and brands. As a result, they do not only have to stay on top of key performance metrics and areas of investment but to also be able to engage and convert consumers through the buying journey. So let’s have a look at 5 of the latest and most prevalent digital marketing trends dominating the industry currently whether you are a business owner, marketer or simply interested in Digital Marketing. Augmented Reality Gets Real It is about to be the biggest year yet for Augmented reality in 2018, with some major stars aligning in recent months. As is known, the technology overlays digital information onto the viewer’s physical environment and has  often been popularised by the likes of Pokémon GO. But AR already goes a lot…

It’s quite common practice amongst web designers and developers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends often commenting on others work that it is outdated or old. However, there are reasons to follow the trends not only as a designer (keep yourself up to date with latest trends, be able to offer your clients the latest in terms of visual attractiveness, keeping yourself knowledgeable in the industry you operate in) but also as an individual or a company owner. It will then allow you to be aware of latest trends, what is more “liked” and “approved” by the public and how it can potentially help increase your website’s (or future websites’) visibility. So let’s have a look at a few of the latest trends we have noticed…

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

If you have held off introducing video content to your digital strategy, let 2017 be the year that you finally do embrace it. Or at least give it a go. Think about your own personal behaviour when on Social media. Which posts are you most drawn to when you’re relaxing at the end of a long, tiring day? If you’re like most people, it’s going to be the posts that include a visual element to them. As you will see in our stats below provided by Cisco, in 2017 video will comprise 69 percent of all consumer online traffic and almost 90% by 2019 ! So let’s have a look at the 4 most crucial reasons we believe Video marketing should be a part of your strategy in next years’ plans and activities. Video Selling & ROI ddd One of the biggest strengths of video marketing is that it’s highly visual and auditory,…