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I am often asked, how and why I decided to start a blog, what advice I would give to new bloggers and how on earth I managed to amass over 7000 subscribers in less than 4 years! So you’re thinking about starting a blog, fashion, beauty, tech or whatever that may be but you have absolutely no idea where to start, right? Guess what—neither did I. I was totally and utterly clueless. When I conceptualized and started this blog a few years ago, I had no idea how to start a blog or how to be a blogger. Heck, I could hardly spell HTML, let alone build a blog. Nah, this is not a “put you down” or “glory, glory me” post, its…good news: it’s easier than you think. I have learned a ton of lessons (and still am daily) during my 4 years of blogging and running my…

LinkedIn has recently announced a very interesting update on its platform. Most of us have seen a number of profiles, with a FOLLOW rather than a CONNECT button next to them. They were mainly used for established personalities and Influencers allowing users, to follow their profiles and hence be regularly updated on their news via their feeds. LinkedIn is now giving all users the option to display a ‘Follow’ button as the main CTA on their profile page, as opposed to the current ‘Connect’ prompt which has been expected for a while now. This has actually been the main option for high profile users (like Richard Branson and Satya Nadella pictured above) who are in LinkedIn’s ‘inFluencer’ program for some time, but now, all users will be able to list the same hence increasing the possibilities of your posts being viewed and appearing in your “followers” news feed. It is…

Facebook Messenger’s “unsend” button may finally be a reality very soon as it seems to have already appeared in many messenger accounts of users worldwide. In April, news came out that Mark Zuckerberg’s Facebook messages were deleted from recipients’ inboxes in what many saw as a violation of user trust and abuse of power since Facebook  Messenger doesn’t have an Unsend button for its users. This swiftly prompted Facebook, to release a statement announcing that it would actually be building an UNSEND functionality for all users in the near future and the time seems to be nearer than ever. Facebook users were already able to delete messages in a chat, but those deletions would only be for their end and would not delete the message from the recipient’s inbox. In addition, an Unsend button did already exist but this was under a timer expiration and for specific secret conversations only. Facebook-owned Instagram already has an “unsend”…

There is a lot to think about in the pretend “A-Z of Influencer Marketing” book, but here are three, quick and easy tips for you to have a think about today. Nobody wants to waste money and not receive a return on their investment, so we put together this quick lunchtime read for you today. Influencers are much more likely to over-deliver when there is a high quality relationship at the forefront of a working partnership. So essentially, if you work with someone, pay them on time, be polite, be effective and straightforward about your goals, and it can lead to a much better strategy longterm. The much loved ‘Swipe-Up’ feature is not used as much as you think it is. Unless industry stars are sharing an item, the majority of consumers won’t instantly buy a product from the swipe-up feature. Often, people will swipe up, check it out and…

Are you thinking of a new website or blog for yourself or business? Or perhaps this is your first venture into the world of the Internet and are looking to get the most modern ideas and designs out there? Perhaps you focus more on functionality? Have a look at our infographic below to get some very easy and useful ideas and tips for your website in 2018! We have congregated the best of the internet for you. Have a look below: I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

At its core, resistance to change is a label we apply to people who seem unwilling to accept a change. But for the most part, it isn’t the change itself that people resist. People resist change because they believe they will lose something of value, or fear they will not be able to adapt to the new ways. The first step is for individuals, companies or even societies to be able to acknowledge the benefits of change and why or how they desire it to happen. This is one of the main reasons why Disruptor companies often struggle to “break” the market or make an immediate impact through their marketing channels despite hefty budgets being spent. It is incredibly fun to be the disruptor, but it isn’t easy. There will be plenty of cynics and trolls. So, what should marketers do when they are marketing a disruptive product or service? I have worked with several technology companies…

2018 is swiftly waiving away the same way Instagram is to its fellow Social Media competitors. Its growth has been unprecedented and now more and more businesses are using the platform to promote their goods or services. So its clearly key to not only attract visitors but the right ones, the ones that have demonstrated an affinity to your industry or are potential clients. So let if you want to get more Instagram followers this year, you need to pay attention to what your Instagram feed looks like. So, why is your Instagram business profile so important if you want to get Instagram followers? It’s the first opportunity you have to make a great impression and entice people to hit that “follow” button. Have a look at our infographic below at some new, easy ways you can also build your profile. I’d love to hear your view so do not hesitate to…

Beauty is a huge industry as well are fully aware nowadays. Whether it is Kylie Jenner’s lip fillers or simply make-up lines from Youtube stars, the way in which people view and use products is constantly evolving. Brands are taking more risky and exciting approaches to marketing their products.  If you are thinking about launching a beauty product(s), then your marketing needs to resonate with an audience. Kylie Jenner and her famous lips are the sole marketing for her brand Kylie Cosmetics. Drew Berrymore’s Flower Beauty captures how simple and easy beauty can be. Having a target audience is important. How will you attract potential customers online? Some ideas: Giveaways – A great way to start the ball rolling, giveaways can spread the word about your brand quickly and help to grow your brand’s social accounts. Influencers – Gifting products will allow you to collect some handy content to…

Pinterest is an amazing tool to use in order to get your blog posts, products, brand or simply your own face out there. It’s a really unique social media platform, as unlike Twitter or Facebook, 80% of the content is recycled. A ‘Chicken Thai Curry’ recipe can be re-pinned 10,000 times and then another 100,000 times – this is what makes it such a good platform for business owners! Nothing is ever ‘old’ on the site. Be Organised To start with, your account needs to be very organised. Your profile needs to stand out to people when they click on it. Try to organise your boards into niches – so no ‘House’ boards with a post from every single room – no way! Create ‘Kitchen’, ‘Bedroom’, ‘Bathroom’ .. You get the idea. People love to binge-pin from those very specific boards and it can also make for your profile to look very professional and polished.  Note: These are examples.…