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5 Crucial Web Design Tips

A websites style and design is subjective – “Beauty is in the eye of the mouse-holder”. However nobody likes to work solely with subjective, in particular the clients who are spending the money on a website. As such, the user experience and functionality can help form a guide towards the right direction of a website and in turn the style needed. Hence it is important to constantly be aware of the latest web design tips and trends to gain a vantage point that can develop and influence your design work. We have based our 5 crucial web design tips around aiding the user experience through good web design: Have you got any tips you would like to offer ? Perhaps you have used some strategy that has had brilliant results for you? Feel free to let us know, our blog is all about providing free knowledge, information, tips and advice so…

The Benefits of Consultancy

Whilst interning at CFM group I have noticed the importance of consultancy. The benefits and reach of consultancy can be exponential from a client’s rapport to a company’s reputation and even from a personal development view point. It seems to be when a company can achieve this component and successfully penetrate it; magic can happen. Here are five benefits of a marketing consultant: To help determine which marketing mediums will be most effect for your business To teach the critical elements of a good marketing message, suitable to your business Applying what you need to know for your marketing plan and how to execute it The use of Simple methods for reactivating old customers with innovative solutions Understanding where to place your advertising for maximum exposure As much as consultancy can be lucrative for business practice it must be tested, tracked and intricately planned. Knowledge and creativity is what makes…

Fake Likes, should I go with it?

This is probably the most common social media “cheat” out there that many have already (incorrectly) made use of.  The market for buying fake followers has exploded in the past few years, and is now a multi-million dollar industry. And unfortunately, there is a real-world use case for fakes. I personally was contacted by an agency not that far from Cambridge, offering me a guaranteed 1000 (!!!!) likes and follows per month for 12 months. When I asked if they would be local and genuine users..I never got a response back. There are many different opinions as to the importance of likes but let’s be honest.. the number of followers and Likes a page or person has does make a perceptive difference. I am a strong believer in genuine likes (hence potential clients and advocates of your brand) and I will explain why further below. The problem is that buying fakes can hurt…

Dealing with a Designer: Checklist

Working with web designers can be a tricky business especially if you have never done so before. It is hence imperative that you are in full control of what is happening and fully aware of what you desire. Discover how to get the most from him or her with this handy Infographic below and remember to make sure you choose a company you are able to contact or communicate with when you desire so. Finally, having worked on many web design projects the past few years myself, communications is always one of the most important things whether you are working with a company or a freelancer for any type of web or development project. This is something that I personally see as key in my relationship with such clients (web design projects). Meaningful engagement between myself or our web designer and the Client is critical in all of our web projects…

3 Blogging ways to generate traffic

I am often asked by my clients who run a blog, of methods as to how they can create unique posts that will interest their customers but also generate traffic from new users. It is something, I myself also struggled with when I initially started my blog due to the thousands of active bloggers currently and the millions of potential subjects out there. Being able to identify the right topic can be quite tricky so why not have a thought about using some other methods to attract customers to your blogs. It is a known fact that you require awesome, engaging content on your website to compete for organic search traffic nowadays and that will still not necessarily rank you high in Google’s competitive search engine. So let’s have a look at how you can create intriguing SEO-friendly content with these alternative types of blogging. Make use of an Infographic Infographics are a…

15 Great Ideas for a Business Blog

Blogging can be a great way to draw new customers to your business website as well as demonstrate your expertise in your industry. However, keeping your blog interesting and attractive for fans to want to come back is another matter which can be quite difficult to deal with. A common misconception is to constantly sell your services or products in a direct or indirect way. A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors. So let’s have a look at 15 types of blog posts that can draw new visitors and help build meaningful relationships with your fans and customers. Customer Success: You work on  many projects daily. Try and gather genuine, representative recommendations of your work and success and turn them into blog post to engage your readers and attract clients. Mention a popular post: If you notice a post by…

Facebook Do’s and Don’ts (Infographic)

With Facebook having exploded over the past decade and people’s attitudes and behaviours online changing daily, it is difficult for users nowadays to grasp the unspoken rules of the social interactions within. Yet, there is a general agreed upon courtesy or etiquette for online communication which we you can apply to your online behaviour on the social networking site. Nevertheless, there is no such thing as hard and fast rules for spontaneous social interactions because they are ever-changing. So let us expertly guide you through the minefield of what is and what is not acceptable behaviour in the Facebook world. Have a look at our Do’s and Don;ts infographic below and let us know what you think or if you have also perhaps committed one of these errors below. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send…

Customise your 404 Page

The days were reaching or typing the wrong page used to present you with a problem or a blank page are long gone. The public nowadays demands quality and a lot more from websites and hence as user experience is almost a target for perfection, designers nowadays (including ourselves, have a look at our 404 page for our client Salathong here) are able to customise the 404 pages of your websites. There are a number of reasons why you should do this and as it is a reasonably easy task that does not necessarily require frequent amendments or management, it may be a good practice to implement in your company website or even your future developments if you are a web designer. Let’s have a look at the 4 most important ones: Make it memorable It is either that there is a blip on your website or the user has…

How to make your Facebook Page more Popular

If , as most businesses out there, you are trying to harness the power of Facebook to market your business, then great content and engagement are just 2 small pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be popular and growing. Social media marketing is getting hotter with every passing day, and every online business is changing their strategy to be more active on social-media platform. There are a number of things you can do to promote your page increasing advertising, conversion campaigns and posting regularly but in an ever growing market on Facebook, it is crucial you have a clear goal and are aware of what you are seeking to get out of your page. This in turn will help you understand your audience better and assist you in writing targeted, high quality content to…

A simple guide to writing effective Tweets

There is a lot of advice and experts floating around on the internet about how to make best use of Twitter. If you’re running a business, starting a blog or simply using social media for the first time, it can seem overwhelming and a bit confusing. The fact that it can also be very time consuming is certainly an apprehensive factor to making use of it too. Fortunately, there are some simple, foolproof ways to make sure your tweets are fully optimized, especially when you’re sharing your personal or company content. In this guide, we cover the best steps we use at CFM Group to craft effective tweets, from wording to publication. Let’s have a look shall we? Type of tweet It’s a good idea to have a variety of tweets touching on a variety of subjects in your chosen industry. Offering something different keeps your followers interested and looking forward to…

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