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THREE REASONS WHY YOU SHOULD CONDUCT A SPLIT TEST FOR YOUR FACEBOOK ADS Digital marketers are always in search of ways to get the most from their efforts. To this end, split tests are quite popular, and it has found its way into social media too, notably, Facebook. Facebook split test is a tool designed by Facebook to help advertisers run two different ads concurrently- basically, this is Facebook’s version of the A/B split test built into the platform. The tool allows you test different aspects of your ad from audience to appearance. Below are three reasons why you must have a split test as part of your Facebook ad campaign. IT’S BASICALLY FREE If you are running an ad on Facebook, a split test costs no more than what you are already spending as Facebook ads are priced as cost per result. The split test option divides your audience…