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Are you thinking of a new website or blog for yourself or business? Or perhaps this is your first venture into the world of the Internet and are looking to get the most modern ideas and designs out there? Perhaps you focus more on functionality? Have a look at our infographic below to get some very easy and useful ideas and tips for your website in 2018! We have congregated the best of the internet for you. Have a look below: I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Content marketing is an important part of the modern business strategy as not only does it help build brands and boost sales, it also offers long-term dividends. However, despite the popularity of content marketing, only 3% of B2B content marketers rated their content marketing approaches as successful while 53% believe their content marketing strategy is successful. The above stats show that there is something missing in the content marketing strategy of most businesses and several mistakes which they might be making which results in failing content marketing campaigns. Some of these mistakes include: NOT BUILDING BUYER PERSONA Executing a content marketing strategy requires building a buyer persona as this will ensure the marketing strategy is spot on. Your content marketing plans must cater to the needs of your customers, their challenges and pain points. To create such a strategy, you need to know your customers thoroughly, identifying their obstacles and…