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3 Tips for Developing a Successful Marketing strategy

A marketing strategy is a combination of all the actions that connect the products and services a business offers to clients or potential clients. Marketing is a major determinant of sales. Little wonder why firms make high capital investments in their marketing strategies. The goal of any marketing activity is to generate more leads and revenues. The right marketing strategy should inspire the curiosity of the target audience. Although marketing involves a lot of technology and innovation, some basic truths guide the development of an effective marketing strategy. Tips for creating an effective marketing strategy are highlighted below. # Highlight the goals of a marketing campaign Organizations carry out several marketing campaigns. Some to introduce a product, others to improve revenue generation. More often, organizations run several marketing campaigns simultaneously. It is easy to say a marketing campaign is aimed at improving general sales. Outlining the targeted percentage increase or…

Traditional Marketing vs Digital Marketing (P&C)

Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

Why Social Media is Important for Business

In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

15 Great Ideas for a Business Blog

Blogging can be a great way to draw new customers to your business website as well as demonstrate your expertise in your industry. However, keeping your blog interesting and attractive for fans to want to come back is another matter which can be quite difficult to deal with. A common misconception is to constantly sell your services or products in a direct or indirect way. A great business blog doesn’t sell. Instead, it shows customers why they should do business with you and not your competitors. So let’s have a look at 15 types of blog posts that can draw new visitors and help build meaningful relationships with your fans and customers. Customer Success: You work on  many projects daily. Try and gather genuine, representative recommendations of your work and success and turn them into blog post to engage your readers and attract clients. Mention a popular post: If you notice a post by…

Common Social Media mistakes

Almost everyone is on Social Media nowadays and off course companies of all sizes have foreseen the advantage and are flocking to Facebook, Twitter, Instagram and other to exhibit their services and products and promote their brands. All this is correct, to a certain extent. Having a social media page and being able to manage each one of them in the correct manner to attract leads, generate engagement and create relationships are 2 different things as is often proven. I often get clients who note to me that they have managed their social media for the past few years and are not very successful but as they keep hearing about its potential benefits, they decided to come and have a chat with me. I usually then ask them where they found me and their answer is usually the same … on Social Media !!! So let’s have a look at…

Use Growth hacking to grow your Business !

Growth hacking might sound like a shady enterprise, but the term really just refers to the act of trying every little trick you can think of to gain customers and followers. Growth hacking tricks can take on a number of forms and one of the more useful ones is using it to keep an eye on and learn from your competition. There are a number of ways to do this and there is a wealth of information you can learn that you can use to hone your own marketing efforts. Pricing is one of the most important part of any business and, obviously, the more competitive you can be in your pricing the more business you can pull in. Pricing is variable in a lot of industries though, and it can be difficult to keep up with how your competitors are pricing. One great trick is to sign up for…

Omnichannel vs Multichannel Marketing

Omnichannel vs Multichannel Marketing: 3 Key Differences The term “Omnichannell Marketing” seems more prevalent than ever in today’s digital Marketplace. Omni-channel marketing has become key to marketing success as customers engage with companies in many different ways. Such ways could be an App, Online shop, Physical store, catalogs, Social Media and many more. But what is omnichannel marketing? Some say its just “Cross-Channel Marketing done .. well” others that its “revolutionary and engages the customer more that ever”. So let’s have a brief look at what it is and what are its main differences to Multichannel marketing are. MULTICHANNEL MARKETING Let’s take it from the beginning. Multichannel marketing is the discipline that effectively suggests that the more channels of engaging and selling there are out there are the better. Multichannel experiences are what the majority of companies’ employ nowadays in their marketing strategies. A channel might be a print ad, a retail location,…

Why is my marketing plan not taking off?

When your establishing a marketing plan from the ground up it’s essential to develop the plan in full before any execution takes place. All too often companies take this first draft and run with it and as a result the majority of these companies find their marketing plans floundering. The truth is the first draft is rarely any good, luckily there are things you can do to prevent this and develop a successful plan from the start. Don’t assume too much Any initial marketing plan is really based on assumptions. Your assuming your target market will react to certain advertising in certain ways, but the reality is you just don’t know. You do have to start somewhere though, so when your making these assumptions it’s vital to base them on as much true data and research as you possibly can. You also need to accept the fact that you simply…

Are your Marketing claims realistic?

When a company develops a marketing plan they usually want to convey the idea that they are the very best at what they do. This is natural for many business owners who work very hard in their industry and want all that positive recognition and the business that comes with it. Are we really being realistic when we call ourselves the very best though? Might there be other companies that are bigger and maybe even better than us? This is very hard to admit for some but it is the reality. We can’t all be the best at everything, this is just common sense. The ability to admit this has it’s advantages though. The value of a genuine and authentic marketing plan Once you accept the fact that you might not be the very best in the industry and you aren’t perfect you can be much more genuine and authentic…

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