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It is a well known fact nowadays that society’s dependence on real-time messaging through social media and other platforms like WhatsApp or Facebook has increased to a worrying extent over the last decade. Even though these platforms were originally created with the promise of bringing people, groups and communities closer together, it is more common that the opposite actually happens and people are driven to isolation. The odd side of this is that despite the initial promise, brands and platforms will now do everything in their power to make sure they offer you “algorithmically customized” feeds to cater to your personal tastes, preferences and beliefs creating even further isolation. This is not an issue that occurs in one industry only as politicians, actors, sportsmen (and women) and singers will all admit. Don’t leave any factual holes in your social copy. It is very important you “do your research” over the matter…

You are building a new website and making sure you curate and create great content. You want it to be shared and liked with your fans and followers. But how do you get the attention of that audience in the first place? What if people do visit your website and despite the interesting and engaging text, they are swiftly put off by your colours or logo? What if your page simply looks..”amateurish” and “plain” to them? Well, then you have probably already lost them at hello. Your words never have a chance to take root or will actually resonate with them. That’s where the element of design comes into play. Good design, creates a welcoming first impression. It engages your site visitors and draws them in so they’ll actually spend time with your information. It’s effectively the difference between throwing some nuts on the table in front of your guests,…

The history of technology is the history of the invention of tools and techniques and is similar to other sides of the history of humanity. As you may be aware, Technology is derived from the Greek word, “Techne” (τέχνη) which means art (Craft or skill) and “logia” (λογία) which can be defined as the Study (or science) of.. Technology has always impacted society in significant ways and has generally been used to automate, improve, inform, or destroy (Can be combinations) with positive and negative consequences. Nowadays, the pace of, and impact of, technological change has become almost instantaneous so let’s have a quick look at our infographic below and some important events that have shaped the digital landscape. We have obviously left out many other landmark dates but which one is the most important one to you or the one you believe has had the biggest impact on our society? I’d love to hear your view so do not hesitate…

As a social media user or even a professional, you most definitely (and if not you should) are already making good use of social media networking sites such as Facebook and Twitter as well as media sharing sites (i.e. Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. However, the reality is that these are just a part -albeit big part- of social media and not the only elements to it. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect and network online for many a reason. We have hence created a simply and short infographic to demonstrate 9 of the most important social media categories. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below…

It has been a common tactic for marketing companies – and not only – alike to simple schedule their tweets, post them several times on many different profiles and also retweet them across their managed networks in a form of cross-posting. Well, Twitter is having none of that any longer. Twitter’s spam bot issue isn’t new, but it came to a head when it was revealed a few months ago that thousands of Russian accounts (also known as troll accounts) used the platform to influence the 2016 Presidential elections in the United States of America. Now, the company has announced new developer guidelines and a set of rigorous changes designed to prohibit automated actions and to make it harder for “tweetdeckers” to flood the social network. Starting on March 23rd, 2018, apps will need to be able to prevent bulk tweeting or face “enforcement action, up to and including the suspension of…

In recent years, social media has evolved from being just a tool for entertainment and connecting with friends and loved ones. Today, it also functions as a powerful business and political tool, with immense potentials for social architecture. Just like any other tool, the application of social media platforms in business and politics can be for good or for bad. On one hand, social media platforms like Facebook and Twitter has allowed businesses and political groups connect with their target audience at a more personal level. However, these social media sites have also created an avenue for corporate and political entities to engage in propaganda, hate speech, deceit and incursion into the privacy of social media users. The extent to which social media can be used to influence opinion is most noticeable in the political arena, and a case in point was in the recent US Presidential elections where it…

HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

Social media marketing is one of the most effective forms of marketing and while there are those who will stick to the rules of the game there are others who consciously or unconsciously may engage in unethical marketing strategies aimed at exploiting loopholes and trick clients to trick through and get increased metrics. Google has been combating such strategies for years, and Facebook recently introduced a News Feed Algorithm to reduce the amount of spam content. Below are four notable digital marketing tricks which every marketer should avoid. USE OF STATIC VIDEOS Generally, video content generates more response than any other on Facebook so it makes sense for businesses to consider how they can tap into videos themselves. With the increased use of videos, some marketers have found a trick which allows them to gain the to the advantage of a video without actually uploading a video content. Well, Facebook…

Facebook was created as a casual social platform- a place to post things that inspire, interest or amuse you; a place where you can make new friends and reconnect with friends and family members and share important news. On the other hand, LinkedIn, another social media platform launched two years before Facebook was designed as a network for professionals and companies. On LinkedIn, you could cultivate professional relationships; post and catch up on industry content. Clearly, career-driven individuals had found a home in the social sphere, and the numbers showed that LinkedIn directs almost four times as many persons to your website compared with Twitter or Facebook. However, in recent years, LinkedIn has begun to feel a lot like Facebook. Why? The business and work sphere has evolved, and this has caused With the evolution of the business and work sphere, employers are beginning to see the benefit of throwing…