Political deception in Social Media

In recent years, social media has evolved from being just a tool for entertainment and connecting with friends and loved ones. Today, it also functions as a powerful business and political tool, with immense potentials for social architecture. Just like any other tool, the application of social media platforms in business and politics can be for good or for bad. On one hand, social media platforms like Facebook and Twitter has allowed businesses and political groups connect with their target audience at a more personal level. However, these social media sites have also created an avenue for corporate and political entities to engage in propaganda, hate speech, deceit and incursion into the privacy of social media users. The extent to which social media can be used to influence opinion is most noticeable in the political arena, and a case in point was in the recent US Presidential elections where it…

Social media conversion tips

HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

4 Sneaky Social media tactics you should avoid

Social media marketing is one of the most effective forms of marketing and while there are those who will stick to the rules of the game there are others who consciously or unconsciously may engage in unethical marketing strategies aimed at exploiting loopholes and trick clients to trick through and get increased metrics. Google has been combating such strategies for years, and Facebook recently introduced a News Feed Algorithm to reduce the amount of spam content. Below are four notable digital marketing tricks which every marketer should avoid. USE OF STATIC VIDEOS Generally, video content generates more response than any other on Facebook so it makes sense for businesses to consider how they can tap into videos themselves. With the increased use of videos, some marketers have found a trick which allows them to gain the to the advantage of a video without actually uploading a video content. Well, Facebook…

Is LinkedIn rapidly becoming like Facebook?

Facebook was created as a casual social platform- a place to post things that inspire, interest or amuse you; a place where you can make new friends and reconnect with friends and family members and share important news. On the other hand, LinkedIn, another social media platform launched two years before Facebook was designed as a network for professionals and companies. On LinkedIn, you could cultivate professional relationships; post and catch up on industry content. Clearly, career-driven individuals had found a home in the social sphere, and the numbers showed that LinkedIn directs almost four times as many persons to your website compared with Twitter or Facebook. However, in recent years, LinkedIn has begun to feel a lot like Facebook. Why? The business and work sphere has evolved, and this has caused With the evolution of the business and work sphere, employers are beginning to see the benefit of throwing…

6 Skills you need to master Social Media

Social Media managers can tell: their job is constantly in flux. Switching between multiple hats is now part of their routine, from marketing to customer services to sales. Consequently, this diversity of tasks requires to mastering an assortment of different skills! However, what ever the type of skills you need to develop, be conscious that they might take time and effort to master. Some of them can be technical such as programming and copywriting, while others might be already part of your personality traits and easy to exploit (let’s say… being organised!). As an expert social media company in the industry, we have identified 6 skills that can be trained and that are essential to the success of any social media manager. #Creative As you probably know, social media constantly involves visuals, mostly since posts with images get 84% more clicks through! Therefore, having an eye for creativity can be very…

How Social Media can Promote your Business

Since the invention of the internet billions of people have been able to interact from different parts of the world. Social media came as a by product of this international network and its influx has skyrocketed. It has provided a medium where people from different parts of the planet can interact in real time making it a very effective media for communication. It has also provided many business opportunities for different companies. It has made a huge impact on the way companies conduct their businesses. This has largely contributed to the growth of many businesses across the globe. Marketing Statistics show that seventy two percent of internet users are active on social media and ninety three percent of marketers use this avenue for business. Social media has become a very essential platform for companies to market their products and services. It has created a favorable environment for business since…

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