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It is a term used very oftne nowadays,and quite a few of those times in an incorrect fashion. You’ve probably heard of the term influencer marketing but do you know how it can help you with your marketing strategy? Influencer marketing is now considered to be one of the most effective marketing methods as you can see in some of the stats we have gathered below: 69% of marketers who use influencer marketing consider it effective 73% of marketers say it’s effective for lead generation 76% say it helps with boosting customer loyalty 93% say it can help with building brand awareness It is consequently quite evident that companies and marketers are already making use of influencers to take their business to a whole new level. You can use it too and experience the benefits for yourself. Are you however aware of the Don’s and Dont’s of  Influencer marketing? If…

Most of us (especially business owners) are now fully aware of Facebook Marketing and Advertising “powers” and hence have created our pages, invited our friends and colleagues to like them and also socially promoted them on our website, LinkedIn and other profiles. Knowing the best times to post your content however, is another matter which has now become a prerequisite when one is looking to increase his traffic and engagement. A multitude of studies have shown that user engagement such as liking posts, sharing, commenting and sending a direct message, tends to be the highest on Friday when the majority of the public are in a “relaxed state” as it is the end of the week. Fridays contribute to 17% of all comments, 16% of likes and 16% of shares. According to ‘The Content Marketing Paradox’ – a report produced and published by TrackMaven, over 1.5 million Facebook posts from 6000 brands showed…

Social media is active at all times. There is always someone online at any given moment, ready to read what you have to say about your business, sandwich or a slightly too milky cup of tea made by a co-worker. As a business owner, brand or internet personality, it’s important to grasp the importance of ‘listening’ on social media, as well as posting about yourself. So let’s have a look at 4 ways – as well as reasons – why you should listen on Social Media. Building Relationships Follow people from the same city as you and interact! Making friends with others online will build lasting and meaningful relationships. Don’t act like best friends straightaway or instantly try to sell your product, but let them know that there is a real person running the account and it might help them keep you in mind for future partnerships, collaborations or even…

It is something I often speak about to both my students (whom I mentor for Cambridge or Anglia Ruskin University)  as well as speeches I give to companies and events. I cannot stress enough the importance of Listening on social media but nonetheless, I still more frequently than not see companies, brands and influencers focusing more on promoting their skills, expertise and knowledge rather than those of their customers and clients..the very same audience they are trying to impress. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

When it comes to high return investments, social media marketing fits the definition both regarding the budget it consumes and the ROI it generates. However, the path isn’t exactly smooth or simple. Often, marketing teams are drawn to either paid or organic social media marketing strategies based on past successes or failures when rather should both form part of a comprehensive marketing strategy. While a single marketing strategy might work or have worked for you in the past, modern social media strategies experience higher ROI because they utilize multiple channels and communication styles. The key to running successful social media campaigns is to strike a balance between the two of them. In this blog, we will be taking a look at three actionable strategies to help you align your paid and organic social strategies successfully. But first, let’s have a quick look below at the difference between  the two. Now…

In an E-commerce market where time is money, being able to synchronise your main social media profiles can bring some much needed efficiency to your operations. However that does not necessarily have to mean that you are also compromising the quality or directness of the message you are trying to get across. As the majority of people are now aware, Social Media (especially for business) does not come free nowadays. Moneywise..maybe but timewise most definitely NOT. A number of statistics have shown that the majority of people – due to time mainly – tend to engage on 1 or 2 social media platforms and hen simply visit their other accounts on an somewhat irregular basis. Whilst it is important to be active on as many Social media platforms as possible, it is equally important to maintain your level of quality. Whether that be it in your posts, customer service or response…

Chatbots are computer generated programs designed to stimulate conversation with human users. Chatbots have been around for ages, and in fact, the first chatbot was created in 1960 by two computers who envisioned computer communication similar to what was found among humans. However, the recent applications of chatbots have only taken off with improvements in AI and advancements in personal assistants like Apple’s Siri and Google’s Alexa. Chatbots have gained wide acceptance with several companies installing chatbots into their messaging applications. However, the role of chatbots can be beyond just replying messages and providing users with the information requested, they can be integrated into a brands mobile marketing strategy, and we will be taking a look at three ways this can be done. HELP CUSTOMERS GET THINGS DONE Utility bots are designed to solve consumer’s problems using user-prompted transactions, and by this they can help your customers order takeout, book…

Social media is..more than just fashion or a trend. Whether you are a large business, a small start up, a sole trader or simply a user of many different platforms, it is undeniable we all spend several hours a week on Social media. So let’s have a look at some key findings and interesting stats for the major social media platforms out there as well as how they rank in terms of popularity. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Brands are trying in more ways than ever to connect with audiences across a range of social platforms on a regular basis nowadays. Brands are struggling to catch the viewers’ attention with an ever decreasing attention span and an abundance of competition out there. It is estimated that each day users globally scroll through 300 feet of content, giving brands a very small window of time to grab the users’ attention and in the correct way. Therefore, how can your brand start building ideas that work for the speed of feed? Here are some useful information on the Social Media landscape in 2018 along with some very useful stats. Do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Despite social media’s proven track record and results, there are still some companies who are..simply disbelievers. They struggle to see the tangible value and overall benefits of social media and choose not to engage or at least not to engage consistently and in a strategic fashion. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing practices, but a staggering 85% of participants are not necessarily certain which tools are the best to use. With our help here at CFM Group, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business. Have a look at our Infographic below and tell us what you think! Are you making use…