Tag

Social Media

Browsing

5 Crucial Web Design Tips

A websites style and design is subjective – “Beauty is in the eye of the mouse-holder”. However nobody likes to work solely with subjective, in particular the clients who are spending the money on a website. As such, the user experience and functionality can help form a guide towards the right direction of a website and in turn the style needed. Hence it is important to constantly be aware of the latest web design tips and trends to gain a vantage point that can develop and influence your design work. We have based our 5 crucial web design tips around aiding the user experience through good web design: Have you got any tips you would like to offer ? Perhaps you have used some strategy that has had brilliant results for you? Feel free to let us know, our blog is all about providing free knowledge, information, tips and advice so…

3 Reasons your Marketing agency Fails

It is a fact that digital marketing is at the heart of business growth and brand awareness in today’s fast-paced, highly competitive and technology-driven market. Businesses, both large and small, startups and existing ones, leverage digital marketing tools to acquire and retain customers, build more robust customer experience, improve their brand presence and edge out their competitors. To meet up with these needs, they employ the services of either a professional digital marketing firm or a digital marketing expert. However, many business fail despite employing the services of these professionals and most have either been frustrated or ultimately edged out of the online market space because of ineffective marketing campaigns. Other reasons stem from non-purposeful digital marketing strategy to the incompetence of the digital marketer. Looking at these reasons in detail: LACK OF A PROPER DIGITAL MARKETING STRATEGY Digital marketing requires creative, sustained and quality strategy. Most businesses make…

How to Build your Brand on Instagram

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

Traditional Marketing vs Digital Marketing (P&C)

Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

Why Social Media is Important for Business

In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

5 Most used Social Media Platforms

5 BIGGEST SOCIAL MEDIA PLATFORMS It’s almost impossible to imagine that the biggest social media platform in the world started less than two decades ago. Facebook and a lot of other social media sites opened up the digital space for a lot of businesses and firms. Social media revolutionized networking and connectivity. Individuals and organizations make use of these platforms daily to stay connected with acquaintances, friends, families, clients, and customers. Even governments have a presence on social media. This article presents a list of the 5 biggest social media sites at the moment. The basis of this list is the number of users and market share. Facebook Facebook is undoubtedly the biggest social media platform. Apart from the popularity of Facebook users, its market share also keeps it at the top of this list. In June 2017, the Facebook community (number of active users) grew to 2 billion users…

The Benefits of Consultancy

Whilst interning at CFM group I have noticed the importance of consultancy. The benefits and reach of consultancy can be exponential from a client’s rapport to a company’s reputation and even from a personal development view point. It seems to be when a company can achieve this component and successfully penetrate it; magic can happen. Here are five benefits of a marketing consultant: To help determine which marketing mediums will be most effect for your business To teach the critical elements of a good marketing message, suitable to your business Applying what you need to know for your marketing plan and how to execute it The use of Simple methods for reactivating old customers with innovative solutions Understanding where to place your advertising for maximum exposure As much as consultancy can be lucrative for business practice it must be tested, tracked and intricately planned. Knowledge and creativity is what makes…

What are the future social media networks ?

Creativity is limitless, so as innovation. And when it comes to social media, we know how fast everything keeps on changing and evolving. For this particular reason, you have to keep updated! Of course Facebook, Instagram, Twitter or Linkedin have probably no secrets for you, but what if in 5 years time, new social networks become viral ? What if they replace our old Twitter or Facebook ? In this case, these new social platforms might be the ones to look out for if they are relevant to your audience and business. Wouldn’t you want your company to be one step ahead ? If the answer is yes, have a look at the 5 emerging social networks our social media team selected for you! 1. Medium: This micro-blogging platform is ready to take off in a big way!  Medium allows amateurs and profesionals to publish their own  articles. It is a really simple…

Why you need a better Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. Why do you need a visual content strategy if you already have a content marketing strategy for your business or brand though? Well, one could find a number of reasons. For example, according to CMI, only 32% of B2B marketers have a documented content marketing strategy and 51% of these marketers say that creating a visual content is a priority that they will focus on the following year. Video and Visual marketing in general is becoming a more and more prevalent trend in nowadays marketing so let’s have a look at some of the reasons why you should also consider why you may need a better visual content strategy in our Infographic below. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange…

Welcome to our Blog
#CreativeFearlessMarketing
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox
Yes, I want to receive updates
No Thanks!