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Brands are trying in more ways than ever to connect with audiences across a range of social platforms on a regular basis nowadays. Brands are struggling to catch the viewers’ attention with an ever decreasing attention span and an abundance of competition out there. It is estimated that each day users globally scroll through 300 feet of content, giving brands a very small window of time to grab the users’ attention and in the correct way. Therefore, how can your brand start building ideas that work for the speed of feed? Here are some useful information on the Social Media landscape in 2018 along with some very useful stats. Do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Despite social media’s proven track record and results, there are still some companies who are..simply disbelievers. They struggle to see the tangible value and overall benefits of social media and choose not to engage or at least not to engage consistently and in a strategic fashion. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered. According to Social Media Examiner, about 96% of marketers are currently participating in social media marketing practices, but a staggering 85% of participants are not necessarily certain which tools are the best to use. With our help here at CFM Group, we will diminish the confusion by thoroughly explaining the advantages of using social media to market your business. Have a look at our Infographic below and tell us what you think! Are you making use…

Instagram has consistently tried to improve its platform and add new features and tools to its stories. Earlier this week, rumours circulated that Instagram’s working on new ‘Nametag’ scannable codes to connect users to profiles, while the platform also officially released its “Focus Portrait” mode for selfies and videos just a week ago. Now, WABetaInfo reports that Instagram is also developing a new Q and A sticker option for Stories, which would allow users of the platform to pose a question within the Stories flow, but the response to that query would be private. As is visible above, the new Q and A sticker would be another option in your Stories tools and differs from the existing Poll stickers, in that the responses wouldn’t necessarily have to be multiple choice, while the results, as noted, would be sent privately. The option could be great for brands seeking rapport on new products, or ways they can…

As a social media user or even a professional, you most definitely (and if not you should) are already making good use of social media networking sites such as Facebook and Twitter as well as media sharing sites (i.e. Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. However, the reality is that these are just a part -albeit big part- of social media and not the only elements to it. Look beyond those social media juggernauts and you’ll see that people are using many different types of social media to connect and network online for many a reason. We have hence created a simply and short infographic to demonstrate 9 of the most important social media categories. Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below…

Social media encourages dialogue between companies and their customers but can lead to negative comments, or social media trolls. How do you deal with these? Have a look at our infographic below with loads of free tips and advice on how to handle such situations. Does this blog give you a bit more confidence on how to deal with social media incidents? Do you have any questions? Do you believe there is something we should add to this blog? Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Instagram is no longer just photos of your best friend’s coffee cup and muffin on a Tuesday afternoon. It’s a powerful and impressive way to market your business to thousands of people. Here are 5 ways to do that and make sure you’re not wasting any money or time! 1. Advertising If you have the budget, Instagram will strategically place your products in front of thousands of people scrolling down their Instagram feeds. Free Ads and print advertisements are no longer the best way to advertise your business. If you’re wanting your product to reach a specific audience, you can make sure it is only seen by people that are 18-30 year, or who have a similar interest in products like yours already. Remember to target your audience correctly – be specific. Pick the gender, ages and countries of your potential customers wisely. Don’t waste your budget! 2. Influencer Marketing Instagram…

Compared to other, other types of content, webinars empowers marketers with the power to connect with their audiences in a personal and more engaging way. A firm favorite amongst B2B marketers, webinars are often said to be a top source for leads and recommended for all aspects of the customer journey. The big question is how to keep people engaged. According to studies in GoToWebinar’s 2017 Big Book of Webinar Stats, just about 40% of marketing webinars are making use of this features. Lots of opportunities exist for marketers to increase webinars beyond a few slides and a speaker in other to engage audiences on a much deeper level. Preparation is paramount As we all know, failing to prepare is preparing to fail – but planning is the primary key to a successful webinar! Make sure to get ahead of the technology and test run all the equipment before the…

According to psychologist Robert Cialdini, Professor Emeritus of Psychology at Arizona State University, the key to persuasion is as much about timing as it is about the message itself. He describes this idea as “pre-suasion”, which is also the title of his new book. The text builds on his pioneering text influence which was released in 1984 and sold 3 million copies across the world. In the book, he laid out the six key principles of influence. The first tenet “reciprocity” is the idea that people return a favor that’s why retailers give out free samples and “commitment and consistency” suggests that we are more likely to follow through with an idea if we agree to it aloud or in writing. The third tenet is “social proof” which suggests that most of us are likely to repeat the actions of others, followed by “authority: which describes our leaning to obey…

Some may think that traditional marketing is a thing of the past for most industries. Consequently in order to save money and at the same time build strong brand awareness in other to increase sales may seem impossible, but the solutions to your problems are easier than what you may think. Unique advertising campaigns that drive your target market seem to be the way forward in minimizing costs while achieving results. Know your audience Most people think that traditional advertising methods are less effective on younger generations; researchers have found this to be false. Most youths consider this option to be better than digital advertising. So why waste additionally budget on expensive online campaigns when traditional advertising is still having the desired impact? Most people prefer to see adverts that are inclined to their interests and shopping style. Perhaps knowing who most of your clientele would help you tailor advertising…

When I first started at CFM Group 5 months ago, I was a different person. The work I’ve done, the people I’ve met, and the opportunities I’ve been given have shaped the way I think about myself and my future career. That is why I wanted to share 10 things that I have learnt from my internship. Although some lessons speak to the unique culture of digital marketing, I think there are valuable tips that any intern can follow. 1) Be yourself We all have our little quirks, and it’s what makes work fun. Of course at the start I was very nervous and conscious of making the right impression. However as time went on I finally relaxed, and my work became more creative, my relationship with clients become more relaxed and the marketing campaigns became more successful. 2) Pay attention to detail It doesn’t take long for anyone senior…