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Effective role of Social Media in Promoting a Brand !

Today, a majority of business owners inevitably consider social media marketing as their next objective to gain popularity. Due to the wide acceptance and productivity of this domain, it has attracted thousands of entrepreneurs with a magnetic stroke. Since 2014, social platforms have achieved an eminent repute in brand endorsements and currently these channels transmit a substantial contribution in the digital marketing landscape. In the light of marketing stats, around 92% of marketers have primarily adopted social media coverage stating that it explicitly benefits their business strength over other persuasive undertakings. More surprisingly, the survey conducted by Social media Examiner shows, at present 97% of the marketers are involved in generating brand awareness through these mediums. As long as these channels offer free signups, you should take advantage to maintain a social presence of your brand at any or many valuable platforms like Facebook, Instagram, and Twitter. However, if you…

How to increase Interaction on your website

Whether you are a news publication, a digital advertising platform, or a travel blogger, being aware of what drives traffic to your site is essential to the success of your business. One of the most important tools that gives us a clue on whether a website is good or not is the reader engagement. A good website is one which keeps readers engaged and the number one reason why readers get engaged is relevant content. Having an interactive website is a great way to increase reader engagement, not just visually but physically with their keyboards and mouse. In this blog, we will be looking at some wonderful strategies to make your website content interactive. ASK FOR RATINGS Asking your audience for feedback whether through comments or ratings is a great first step in creating an interactive website. While several sites are already doing this, some methods are more effective than…

5 Common mistakes in Content Marketing

Content marketing is an important part of the modern business strategy as not only does it help build brands and boost sales, it also offers long-term dividends. However, despite the popularity of content marketing, only 3% of B2B content marketers rated their content marketing approaches as successful while 53% believe their content marketing strategy is successful. The above stats show that there is something missing in the content marketing strategy of most businesses and several mistakes which they might be making which results in failing content marketing campaigns. Some of these mistakes include: NOT BUILDING BUYER PERSONA Executing a content marketing strategy requires building a buyer persona as this will ensure the marketing strategy is spot on. Your content marketing plans must cater to the needs of your customers, their challenges and pain points. To create such a strategy, you need to know your customers thoroughly, identifying their obstacles and…

Social media conversion tips

HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

15 Ways to Create Tweets That Get Action

With so many tweets overwhelming each Twitter user, it can be incredibly difficult to get your tweets seen and clicked. Twitter has 320 million current active users so it’s no wonder why it’s getting more and more difficult to be seen on Twitter. But done correctly, Twitter can still be a great source of traffic. And as you know, if your Tweets aren’t driving traffic, then they’re not doing you or your business much good. That’s why I’ve compiled this list of 15 ways to get your Tweets seen and clicked on by your followers. 1: Add Images Did you know that tweets with images receive 18% more click-throughs, 89% more favorites and 150% more retweets? And you can create multiple images for each blog post, using attractive colors, centered headlines and interesting textures. Don’t forget to add your brand or URL, too. For a slew of free design tools,…

5 Crucial Web Design Tips

A websites style and design is subjective – “Beauty is in the eye of the mouse-holder”. However nobody likes to work solely with subjective, in particular the clients who are spending the money on a website. As such, the user experience and functionality can help form a guide towards the right direction of a website and in turn the style needed. Hence it is important to constantly be aware of the latest web design tips and trends to gain a vantage point that can develop and influence your design work. We have based our 5 crucial web design tips around aiding the user experience through good web design: Have you got any tips you would like to offer ? Perhaps you have used some strategy that has had brilliant results for you? Feel free to let us know, our blog is all about providing free knowledge, information, tips and advice so…

3 Reasons your Marketing agency Fails

It is a fact that digital marketing is at the heart of business growth and brand awareness in today’s fast-paced, highly competitive and technology-driven market. Businesses, both large and small, startups and existing ones, leverage digital marketing tools to acquire and retain customers, build more robust customer experience, improve their brand presence and edge out their competitors. To meet up with these needs, they employ the services of either a professional digital marketing firm or a digital marketing expert. However, many business fail despite employing the services of these professionals and most have either been frustrated or ultimately edged out of the online market space because of ineffective marketing campaigns. Other reasons stem from non-purposeful digital marketing strategy to the incompetence of the digital marketer. Looking at these reasons in detail: LACK OF A PROPER DIGITAL MARKETING STRATEGY Digital marketing requires creative, sustained and quality strategy. Most businesses make…

How to Build your Brand on Instagram

Instagram is a beneficial visual promoting channel and several brands are leveraging the platform which Instagram provides to gain business and popularity. A couple of years back, building a brand online was not exactly easy but today it’s as easy as it gets as with the right strategy, a brand can amass thousands of followers in only a couple of days. It’s a good time for those looking to grow a brand/business off of Instagram as there are plenty tools to support your account and with more functionality. To build a brand on Instagram, there are certain things you must do to ensure your efforts yield the expected results. DETERMINE YOUR GOALS Before you make any post, first ask yourself what you hope to achieve from your brand and why. The response will determine your goals for your brand. If you want a strong Instagram community, work on it and…

Traditional Marketing vs Digital Marketing (P&C)

Traditional and digital marketing are two ends of the marketing spectrum which involve different methods and tools. Business owners are always at the point of deciding whether to incline more to digital marketing or stay with traditional marketing. This dilemma is even more for businesses built in the industrial age that has relied on traditional marketing for a long time. Traditional marketing uses more traditional advertising tools such as television, radio, newspaper, magazine, and billboard. Until the popularity of this Internet, this form of advertising was generally accepted and effective. Digital marketing, on the other hand, uses Internet-based methods to advertise products and services. Digital marketing includes the use of social media, blogs, applications, and emails to reach the target audience of a product or service. Today, most people are online more than they are reading a magazine or paper. This trend has increased the focus on digital marketing. However,…

Why Social Media is Important for Business

In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

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