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CFM Group, work closely with Buffer and one of their recent surveys revealed some very interesting results when it comes to having an effective Social Media strategy. According to that survey, over 50% of businesses worldwide do not have a clear, documented social media strategy which effectively means they could be making effective use of their social media, but could equally simply be wasting time and money. Without a purposeful, documented and strategic way of going about things and measuring their efforts, there simply is no way to know. So we decided to create a simple and easy to follow, step-by-step guide on how to create an effective social media strategy for your business. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

LinkedIn has recently announced a very interesting update on its platform. Most of us have seen a number of profiles, with a FOLLOW rather than a CONNECT button next to them. They were mainly used for established personalities and Influencers allowing users, to follow their profiles and hence be regularly updated on their news via their feeds. LinkedIn is now giving all users the option to display a ‘Follow’ button as the main CTA on their profile page, as opposed to the current ‘Connect’ prompt which has been expected for a while now. This has actually been the main option for high profile users (like Richard Branson and Satya Nadella pictured above) who are in LinkedIn’s ‘inFluencer’ program for some time, but now, all users will be able to list the same hence increasing the possibilities of your posts being viewed and appearing in your “followers” news feed. It is…

Mobile banking has grown rapidly the last decade and it is now almost impossible to find a bank that does not offer it. There are actually even banks that only exist online and hence downloading their app is the only way to interact with them for any number of reasons you may wish to. The shift to “mobile banking” is a global phenomenon which has empowered many African countries but also the everyday users in the western world. You see, one would think that mobile phones are not the safest of devices. You carry them with you, you can lose them at any time. However, with modern data encryption and security techniques, it seems that mobile banking is safe. What is mobile banking? Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet. Unlike the related internet banking it uses software, usually…

Further to our post last week in regards to how companies can carefully target, segment and market to their audience, we received many requests from readers on this could be done. What the easiest and most effective ways to reach the Millennials is and hence we have created the infographic below. Tell us what you think and if there is anything we should add to our infographic. I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram

Finding high quality but small hashtags can be tough. We all want to target a niche, but how do we find the right words to use? We all want to gain followers and sell products, but it’s important to target social media followers that will really visit your shop or check out your website. If you’re the owner of a coffee shop, you probably know that #coffee won’t cut it. So, how about #VanillaLatte or #CaramelFrappe? If you’re in Kensington, don’t use #LondonCoffee, try #KensingtonCoffeeShop or similar. Post a delicious looking photo and target coffee lovers that might pop into your shop! Find similar hashtags! Once you search for one of the hashtags you currently use, you will notice other related hashtags that people use pop up too. #CreativeMarketing will bring up a wealth of content for marketers to use. What do other people use? Check out what your competitors use,…

Are you thinking of a new website or blog for yourself or business? Or perhaps this is your first venture into the world of the Internet and are looking to get the most modern ideas and designs out there? Perhaps you focus more on functionality? Have a look at our infographic below to get some very easy and useful ideas and tips for your website in 2018! We have congregated the best of the internet for you. Have a look below: I’d love to hear your view so do not hesitate to contact me, subscribe to this blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Social media has created several exciting phenomena, and one of the most interesting is probably the influencer. Often, these influencers are ordinary people made famous by their catchy or creative posts. Other times they can be traditionally famous people but either way, these persons earn a good living by promoting brands or products to their large number of followers. Recruiting the services of an influencer to market your product or services comes with a lot of risks, therefore, you must go with an influencer whose audience and message resonates with the needs of your company and its overall values. Fortunately, you can gain profound insights into the needs of your clients from their social media posts, conversations, interaction, photos, and videos. Likewise, their social media interaction shows who and what influences their decisions. DOES YOUR INFLUENCER RESONATE WITH YOUR TARGET AUDIENCE? Before choosing an influencer, you must have first identified…

2018 is swiftly waiving away the same way Instagram is to its fellow Social Media competitors. Its growth has been unprecedented and now more and more businesses are using the platform to promote their goods or services. So its clearly key to not only attract visitors but the right ones, the ones that have demonstrated an affinity to your industry or are potential clients. So let if you want to get more Instagram followers this year, you need to pay attention to what your Instagram feed looks like. So, why is your Instagram business profile so important if you want to get Instagram followers? It’s the first opportunity you have to make a great impression and entice people to hit that “follow” button. Have a look at our infographic below at some new, easy ways you can also build your profile. I’d love to hear your view so do not hesitate to…

Running a business is tricky… But using social media to boost your brand can be confusing at times. Here are some very quick tips and ideas for your business, brand or product social channel if you’re new to running your Instagram account as a new business owner, or an #Instanewbie! Whether or not you’re running a page around a food establishment or a skincare cream, some of these quick and easy fundamental basics will work for anyone. Colours Your photos need to look cohesive. There are some great stock photo agencies out there these days; gone are the days of “Man falls over” – We’re welcoming ultra-niche stock photos for business’ and creatives with all different colour schemes. Try Haute Stock as your first port of call to build some ideas around what stock images could work for you. Reposting your customer’s images builds a personal connection It also provides great…

Instagram’s new ‘Ask Me A Question’ feature is exciting and new. By now, you have likely seen lots of your friends sharing 50 stories, filled with silly questions and inside jokes from friends. As a blogger or influencer, this is asking your story views to slowly drop as the questions become useless to your audience. Nobody wants to bore their Instagram following. We always strive for engagement and click-throughs but ensuring that our feed and stories stay amazing at all times can be hard work, with so many new features constantly added to the app. 1. Answer the most interesting questions – inside jokes from your friends won’t always entertain your audience, as tempting as they are to post. Keep those for your private or personal profile. Remember your audience, and what they’ll engage best with. Tag brands in your answers, too. It can help to build relationships. 2. Link a…