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Social Media Marketing

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Common Social Media mistakes

Almost everyone is on Social Media nowadays and off course companies of all sizes have foreseen the advantage and are flocking to Facebook, Twitter, Instagram and other to exhibit their services and products and promote their brands. All this is correct, to a certain extent. Having a social media page and being able to manage each one of them in the correct manner to attract leads, generate engagement and create relationships are 2 different things as is often proven. I often get clients who note to me that they have managed their social media for the past few years and are not very successful but as they keep hearing about its potential benefits, they decided to come and have a chat with me. I usually then ask them where they found me and their answer is usually the same … on Social Media !!! So let’s have a look at…

How To Use Hashtags on #SocialMedia?

Hashtags are prominent on social media. They have a place on most popular networks, including Twitter, Facebook and Instagram. They are probably the most popular mean to categorize content on social media. Thanks to them, your content can be found by other people and reciprocally, they enable you to search for relevant content. For that reason, knowing how to use hashtags is fundamental to your success on social media. In this article, you will discover 5 tips that will help you to master the use of hashtags on your post. #1 Be specific when using hashtags Your fans follow you because they share an interest in one specific theme. Therefore, the more your hashtags are specific, the more your audience will be targeted and impacted. And of course, this generally means better engagement. We would mostly advise you to create your own Business hashtag that you can use several time as a signature.…

The Benefits of a YouTube Channel

As a small business, you must continually think of ways to promote and communicate your products or services to your audience. Of course, social networks are probably already part of your marketing strategy, but have you thought about YouTube ? Considering that 4 billions of videos are viewed per day, this stats should demonstrate the amazing reach that can be had on YouTube. Many artists, comedians, YouTubers have launch their careers only through videos : YouTube is powerful. That is the reason why, using YouTube for your business can be a cost-effective way to grow it. If you are still wondering how YouTube can help to developing your business, here are 5 benefits of having a YouTube Channel that might answer your questions. 1. Promoting your products With YouTube videos, you will be able to show your products in action to your customers. You might demonstrate the way they work with video tutorials or tips and…

How to use Instagram Search

Many often say to me that despite really enjoying Instagram as a photography app they do not necessarily understand the purpose of it in business sense. However, as mentioned in several previous blogs here, there is not a human that can deny its tremendous growth and popularity. and this is exactly what big brands are tapping into. Users only spend a specific amount of time looking at the daily images their “friends” upload and eventually subsequently drift off to the search or the explore button. Instagram places a big emphasis on searching and discovering your favourite content in order to also maximise the time spent on the network. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with can significantly increase your views and attract clicks to your content,…

Latest Facebook updates

Facebook is now a daily routine for most of us an when it comes to companies and marketing campaigns, it definitely works very hard to constantly update its services and features. Some may argue that it is not always in favour of small companies with even smaller budgets (it is a bid-to-bid system after all) but no one can deny that their developers, are relentless in rolling out new features and updates and testing even more. Facebook has now rolled-out a number of new updates for its smartphone app and not only. Some of these changes can make a drastic change to certain businesses and hence it is worth having a look at. Cross-app (FB & IG) notifications on mobile – test Facebook is also in the process of testing out a new system which enables users to get notifications from Facebook, Messenger and Instagram in one stream, and switch to each with a…

Social Ads Dimensions Cheat Sheet

As we are all aware, Social media has been a great tool for the majority of businesses to drive genuine traffic to their websites. It is hence imperative to be able to publish or schedule posts that will reflect the quality of your expertise in terms of feel and design. It is hence imperative that your ad images are displayed at the highest quality for all ad sizes. So next time you are preparing your next Social ad, whether that may be on Facebook, Twitter, Instagram, Youtube or LinkedIn, have a look at our cheat sheet below for many tips and advice on how to best presents your ads and how to accompany them with quality images at the correct size. Set featured image Big thanks go to Social Bakers, Adweek, B2C, SlideShare, Digiday, Scribd and LinkedIn ! If you need some help with managing your social media profiles, do…

Instagram Adds Collections

Instagram – the popular photo-sharing app – has officially rolled out Collections to its features. Some call “Instagram’s Pinterest Approach” ..others that its is merely a tool to help organise your ideas. Back in December, Instagram added the option for users to save other users’ posts for later viewing, or as known bookmarking but failed to offer any means of organising them. So it has now done exactly that as it aims to keep users on the platform as long as possible. In addition, this extra feature can potentially prove to be highly profitable and useful for E-Commerce platforms and InstaStores.  As it will allow users to save and segment their favourites in collections, it will be much easier for them to simply click on their saved collections and purchase the items they desire. With 1 Million active advertisers currently on Instagram this could turn Instagram into a major online shopping “player”. To…

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