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Facebook Messenger’s “unsend” button may finally be a reality very soon as it seems to have already appeared in many messenger accounts of users worldwide. In April, news came out that Mark Zuckerberg’s Facebook messages were deleted from recipients’ inboxes in what many saw as a violation of user trust and abuse of power since Facebook  Messenger doesn’t have an Unsend button for its users. This swiftly prompted Facebook, to release a statement announcing that it would actually be building an UNSEND functionality for all users in the near future and the time seems to be nearer than ever. Facebook users were already able to delete messages in a chat, but those deletions would only be for their end and would not delete the message from the recipient’s inbox. In addition, an Unsend button did already exist but this was under a timer expiration and for specific secret conversations only. Facebook-owned Instagram already has an “unsend”…

We are proud to announce the launch of our new website which coincides with our expanding role as a global leader in Digital Marketing Social globally. Here at CFM, we are always looking to improve the service we offer, so in an exciting step towards enhancing your experience of working with us and we have thus launched a brand new website. With a fresh look and feel and intuitive design, our new website is designed with you in mind. Mobile optimised – Responsive – Modern -Easy to scroll through We understand your needs and how we can help you with a variety of people management challenges. Fully optimised for mobile devices, our new site will allow you to learn more about what we do, how we do it and the partners we work with across the globe, whether you’re at your desk or on the move. It also includes extensive…

In an E-commerce market where time is money, being able to synchronise your main social media profiles can bring some much needed efficiency to your operations. However that does not necessarily have to mean that you are also compromising the quality or directness of the message you are trying to get across. As the majority of people are now aware, Social Media (especially for business) does not come free nowadays. Moneywise..maybe but timewise most definitely NOT. A number of statistics have shown that the majority of people – due to time mainly – tend to engage on 1 or 2 social media platforms and hen simply visit their other accounts on an somewhat irregular basis. Whilst it is important to be active on as many Social media platforms as possible, it is equally important to maintain your level of quality. Whether that be it in your posts, customer service or response…

While there is no one right way to use the platform, success leaves us clues. That is why we’ve come up with 3 easy strategies to help you get the most out of your Twitter marketing efforts. Have a look at our infographic below: Do not hesitate to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

Content marketing is an important part of the modern business strategy as not only does it help build brands and boost sales, it also offers long-term dividends. However, despite the popularity of content marketing, only 3% of B2B content marketers rated their content marketing approaches as successful while 53% believe their content marketing strategy is successful. The above stats show that there is something missing in the content marketing strategy of most businesses and several mistakes which they might be making which results in failing content marketing campaigns. Some of these mistakes include: NOT BUILDING BUYER PERSONA Executing a content marketing strategy requires building a buyer persona as this will ensure the marketing strategy is spot on. Your content marketing plans must cater to the needs of your customers, their challenges and pain points. To create such a strategy, you need to know your customers thoroughly, identifying their obstacles and…

Email marketing has evolved from being just a ‘batch blast’ marketing strategy; it has evolved to become one of the most effective marketing tools there is and one which requires careful planning too. It’s the holiday season again, and this is one of the most important parts of the year for digital marketers. Regular strategies used by email marketers throughout the year may not work during the holiday season. Therefore, there’s the need for novel tips for your email marketing blast, especially if you are looking to stay ahead of the competition. Below are five key tips to help boost your email marketing campaign. PLAN SMART AND PLAN EARLY Email marketers should endeavor to plan their marketing strategies long before the holidays as this will enable them to perfect their strategies and leave room for an overhaul if necessary. One aspect of planning which most persons seem to ignore is…

On the average, 80 million photos get uploaded on Instagram daily, and this is why you must ensure your Instagram strategy stands out from the crowd. With an ever-increasing user growth and high brand engagement rates, it’s clear that Instagram is becoming an increasingly valuable social network for marketers in all industries. In this post, we will take a look at five ways to take your Instagram strategy from good to great. DEFINE YOUR VISUAL STYLE Instagram is a visual social network, and the first place to begin upgrading your strategy is upgrading your imagery, and every image you upload should be a part of a cohesive visual experience- maintaining consistency in style, composition and colour. Whether your brand is boundary-pushing, rugged, wholesome or family-focused. Your visual style is key to conveying what your brand stands for. This consistency ensures that when a photo appears in a fan’s feed, there’s…

HOW TO CONVERT YOUR SOCIAL MEDIA FOLLOWERS INTO PAYING CUSTOMERS It’s a fact that social media marketing is important in promoting business, especially in today’s business clime. By the end of 2016, 2.8 billion persons were already using social media, an increase of 21% from 2015. Further statistics reveal that 71% of consumers who have had a good experience with a brand on social media are likely to recommend it to a friend with 95% of adults aged 18-34 likely to follow their brands on social media. Posting quality content on social media and engaging with your followers in high-quality content is great but it would be much better if you can convert these followers into paying customers. Below are some tips you should follow to help you maximize your returns with social media. USE DESIGNATED LANDING PAGES It’s common to find clicks on Google Adwords or Facebook ad leading…

If you are a visual company, Instagram is the place to be. Instagram is one of the biggest social media networks with over 700 million active users, 90% of which are less than age 35. So if it happens that a large chunk of, your client’s falls in this age range, then Instagram should play a major role in your social media marketing strategy. And consequently, you will be on the lookout for ways to grow your Instagram following organically just like you would do with every other social network you have a presence on. Most persons resort to buying followers, but this is not the answer as not only is it against policy but these followers will likely never interact with the content you are posting, rendering it useless. So your goal should be to get followers organically who fall within your target audience and who are interested in…

Responsive web design and conversion rates go side-by-side. In fact, studies have revealed that 77% of agencies have poor user experience as the major weakness of most websites. Conversion rate means business. The first thing a client sees when they visit your site is how it looks, not how many certifications you have, number of product sales, or software downloads. Therefore, to increase your conversion rates here are five things to consider: BEGIN WITH A VISUAL BRAND The first step in creating a responsive website is to create a visual brand identity. Identify your brand’s mission and why your customers need your products/services. Doing this sets the foundation for your overall design as all the efforts can be aligned to achieve a common goal which is to either appeal to a customer’s emotion or relieve them of pain. Your web design should reflect all you hope to achieve with your…