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Social Media Cambridge

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How to makes Ads less Ad Like”

I am not entirely certain why (or how) but I have ended up strangely reading more than 60 articles on Facebook this week which is more than 70% of my total article consumption. This was not a conscious choice as I went about reading my daily marketing news, technology and Social media updates but is a clear demonstration of how prevalent the platform has nowadays become in our everyday lives, hence also polarising interest in Digital Marketing circles online. I often come across Ads on my Social Media that genuinely are way too “adversarial” to have the desired effect. Maintaining a positive relationships between your audience and ads is crucial nowadays but equally quite difficult to achieve without the necessary knowledge and skills. Sponsored content on media sites and Ads on Social Platforms such as Facebook or Instagram,  are becoming more pervasive and increasingly harder to spot. While there has…

Social Media platforms for Business

As a small business owner, your to-do list most of the time feels like a never ending task. So when it comes to Social media being added to that list, it can be a tad overwhelming and frustrating. With so many platforms out there, tips, advice and experts it is very hard to get a clear understanding of which platforms to use and how in order to maximise their potential. A first step would be to be active on the platforms you believe work for you. Have a look at other companies in your industry and identify where they are most active and why. Create similar platforms for your company or brand, a unique hashtag and you are good to go. You do not have to be on all platforms as a start up as time limits that and it is also important your time is spent productively. To help you determine…

Facebook Do’s and Don’ts (Infographic)

With Facebook having exploded over the past decade and people’s attitudes and behaviours online changing daily, it is difficult for users nowadays to grasp the unspoken rules of the social interactions within. Yet, there is a general agreed upon courtesy or etiquette for online communication which we you can apply to your online behaviour on the social networking site. Nevertheless, there is no such thing as hard and fast rules for spontaneous social interactions because they are ever-changing. So let us expertly guide you through the minefield of what is and what is not acceptable behaviour in the Facebook world. Have a look at our Do’s and Don;ts infographic below and let us know what you think or if you have also perhaps committed one of these errors below. Feel free to click on the images to see more of their websites, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send…

5 common mistakes on Social Media

If you’re starting a business, a blog, or simply discovering the use of social media, it probably seems confusing and overwhelming. However, social networks are excellent tools for your business to be successful and that’s why you need to know exactly how to use them. Mostly, you have to know how to avoid mistakes that could cost you a lot. At CFM Group, we have helped create and grow a number of brands such as Salathong, Ginos Dial A Pizza and Perfect Pizza. So let’s have a look at the main mistakes we usually notice on social media and how to fix them. 1. An incomplete profile This is the first mistake you can make, but the good news is: you can easily improve it! It is essential for your business or brand to have a page on which your readers will find all of the information they are looking for. Indeed, there is nothing…

Apprentice Month at CFM Group

We are pleased to announce the extension of our Partnership with Anglia Ruskin Alumni and happy to welcome Lola Feldman to our team at CFM Group ! It has now been a week since Lola resumed her apprenticeship as a Digital Marketing Apprentice. Lola is very new to marketing and hence her main focus for the moment is to get to grips with all types of marketing, like learning about Social Media, Analytics, Content Marketing and more which she is really excited about. This social media and digital marketing apprenticeship involves using communication and creative writing skills to engage with people online.  It’s an apprenticeship based around how companies use Social Media and digital technologies to market their business. We work with a number of companies in a variety of industries as well as clients’ marketing departments directly meaning that Lola could be working on just one product or business or for a whole host depending on the day.  This…

Is Social Media necessary?

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

Why & How to use Emojis !

I can defiantly say, that – like Instagram – Emojis, are here to stay for good.  Whether you are a fan of them or not, emojis have become a very frequent means of communication – especially on mobile devices- and all of us have used a ? or ❤️ in our messages. Emojis are a creative and more approachable way to communicate with your customers, especially when your audience consists of the so-called “millennials”. It also assists in transpiring your brand’s personality much better and connecting with your customers on a more “personal” level. So let’s have a closer look at the craze that -undeniably- everyone loves so much. What are emojis, why (or why not) you should also use them in your company’s posts and finally, how to use them in your advantage. Here we go! What are Emojis? Emojis are seen and used on a daily basis but only a few of us…

Branding tips for Start-Ups

Branding is an important element for every business, but too many businesses wait until they are established to start thinking about branding. If you are just starting out you shouldn’t make this mistake! Carefully consider your branding efforts right from the start and your branding efforts will be much more effective. Start thinking about branding immediately This means you will ideally have a branding plan in place before you even launch your product or service. A marketing plan that sets up your product launch with proper branding will go a long way in not only helping initial sales but also establishing your brand right away. As soon as customers find out you exist as a company they should already be soaking in the essential elements of your brand. Surround yourself with knowledge Don’t be afraid to take the advice of seasoned marketing professionals and make sure you surround yourself with…

How to use Facebook to increase sales !

The value of Facebook for business owners is now very well known. It is essential in gaining new customers and maintaining a positive relationship with existing ones. The real value is in directing these followers and customers back to your business or website so you can make conversions in the form of sales. Soon, a new feature on Facebook will allow you to make those sales without users ever leaving the Facebook app or website. Facebook is in the process of rolling out a new shopping feature which will allow users to make purchases directly from Facebook itself. This will appear as a new ‘Shopping’ section in Facebook where businesses will be able to list their products and users can purchase directly from the page. Depending on a businesses’ settings, users will have the option to use Facebook for payments or be directed to the businesses website for payments. Utilizing…

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