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Why Social Media is Important for Business

In this age, it is not uncommon for clients to find out about an organization or business from social media. There was a time when word of mouth and face-to-face networking were the most important marketing methods for businesses. Social media changed that trend. Businesses have thus invested in their social media presence, almost every mid-sized organization has a social media manager. Even in business to business organizations, social media presence influences growth, and networking opportunities. This article highlights some of the reasons why businesses should pay attention to their social media presence. Better client interaction Social media is that place where boundaries are removed. On the social media page of a business or establishment, clients are more comfortable to talk about product or services, even more than they will be when talking with a customer representative. Social media analytics also allow businesses to know more about their client demographics.…

The Social Media Alphabet

There was a time when the phonetic alphabet was used to spell out letters of the alphabet. Remember the “P for Papa” or “D for Delta”? Are you a Beginner on Social Media ? Does it all seem a bit confusing and baffling ? Are you constantly hearing and seeing words and abbreviations you have absolutely no idea what they mean ? Let’s give you a little hand in to getting a better understanding of some crucial terms. Nonetheless, we live in a digital world today, often dictated by Social Media interactions and relationships. So here is my version of how to teach the “Social Media Alphabet”. Tell us what you think of our Social Media Alphabet and give us your suggestions ! Feel free to contact us, subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at Nick@CFMGroup.co.uk or Follow me below on Facebook, Twitter, LinkedIn and Instagram.

What are the future social media networks ?

Creativity is limitless, so as innovation. And when it comes to social media, we know how fast everything keeps on changing and evolving. For this particular reason, you have to keep updated! Of course Facebook, Instagram, Twitter or Linkedin have probably no secrets for you, but what if in 5 years time, new social networks become viral ? What if they replace our old Twitter or Facebook ? In this case, these new social platforms might be the ones to look out for if they are relevant to your audience and business. Wouldn’t you want your company to be one step ahead ? If the answer is yes, have a look at the 5 emerging social networks our social media team selected for you! 1. Medium: This micro-blogging platform is ready to take off in a big way!  Medium allows amateurs and profesionals to publish their own  articles. It is a really simple…

Twitter testing 280 characters tweets

(-1 Character)… But I need that emoji to show just how frustrated I am about the ending of the Dark Knight Rises! We’ve all be in a similar position, whereby we have to grudgingly go back and edit out words and re-phrase what we are trying to say due to the 140 character limit on Twitter. However all this could be changing as Twitter is currently conducting a trial that will double its character count – from the default of 140 to 280. Its not available for every user just yet as it is currently only in trial version by Twitter. Nonetheless, a number of tech savvy individuals have already discovered a workaround to get longer tweets a little earlier. Follow the simple steps below if your interested in increasing your character count to 280: Download Tampermonkey for your browser: Chrome webstore link Visit this Github repository, click the “raw” button, then tell tampermonkey to…

Why you need a better Content Strategy

Content strategy refers to the planning, development, and management of content—written or in other media. Why do you need a visual content strategy if you already have a content marketing strategy for your business or brand though? Well, one could find a number of reasons. For example, according to CMI, only 32% of B2B marketers have a documented content marketing strategy and 51% of these marketers say that creating a visual content is a priority that they will focus on the following year. Video and Visual marketing in general is becoming a more and more prevalent trend in nowadays marketing so let’s have a look at some of the reasons why you should also consider why you may need a better visual content strategy in our Infographic below. If you have any thoughts or additional tips, join in the conversation in the comments section, subscribe to our blog for free, or simply click here to arrange…

Posts you cannot boost any longer on Facebook

As always, Facebook is constantly working on improving their platform and more importantly growing its revenue from their multiplicity of advertising options. Nonetheless, that constant evaluation of their platform also offer them insights as to the types of ads, promotions etc. that do not necessarily work as other. It is this research that has identified a variety of posts that Facebook believes are not as effective as they can be and are hence not permitting brands and companies to boost them any longer as they may have done in the past. Brands will no longer be able to convert Page posts like profile picture changes and place recommendations or profile pictures into ads any longer for example. Facebook announced, on Thursday the 24th of August, that it is curtailing the types of organic posts that Pages can convert into ads as it looks as they aim to make their ads more precise and…

How To Use Hashtags on #SocialMedia?

Hashtags are prominent on social media. They have a place on most popular networks, including Twitter, Facebook and Instagram. They are probably the most popular mean to categorize content on social media. Thanks to them, your content can be found by other people and reciprocally, they enable you to search for relevant content. For that reason, knowing how to use hashtags is fundamental to your success on social media. In this article, you will discover 5 tips that will help you to master the use of hashtags on your post. #1 Be specific when using hashtags Your fans follow you because they share an interest in one specific theme. Therefore, the more your hashtags are specific, the more your audience will be targeted and impacted. And of course, this generally means better engagement. We would mostly advise you to create your own Business hashtag that you can use several time as a signature.…

A brief history of Social Media

Social networking didn’t start with Facebook..honestly ! The Birth of Social Media. The first social media site that everyone can agree actually was social media was a website called Six Degrees. It was named after the ‘six degrees of separation’ theory and lasted from 1997 to 2001. Six Degrees allowed users to create a profile and then friend other users. Have a look at our infographic made below to get a brief idea of the creation of Social Media and take a trip back in time and discover the history of social networking, and how it grew, one step at a time…network by network focusing on the main ones that had an impact globally. We are more than certain that this is only the start of Social media and its meteoric rise will only continue. However, time will only tell and we eagerly await to see the future as our crystal ball seems to be ..out of…

4 Tips to getting started on Social Media

New on Social Media ? Wondering how to create a plan for success? This article is made for you! As social media experts, we are highly aware of how confusing it could be when it comes to elaborating your social media strategy for the first time. However, establishing your online presence doesn’t have to be a daunting task. In this article, you’ll discover the four major steps to get started with social media marketing. #1: Identify your goals and audience This is the first thing you need start with. Write down all of your business goals and objectives  to build a future coherent and effective Social Media strategy. You  will then be able to choose the best Social Media to engage on. But first, this is what your SM plan should include : Define your online brand image: this is  all about identifying how you want people to perceive your business. Why don’t you…

3 Content Ideas to Drive Engagement

Looking for a way to publish efficient content and improve engagement?  Brilliant! With an exponential number of consumers desiring to connect and engage with their favorite brands, getting a creative and attractive content is the key to keep them interacting on your pages. But how are you going to improve your social media strategy? The good news is, this article will provide you amazing social media content ideas that will actually encourage likes, shares, comments, and clicks on your post. Based on our experience and expertise, we have selected three relevant tips that will make your posts beautiful and enticing. #1 Enhance your Blog Posts Blogs are highly efficient to showcasing your knowledge and sharing advice. Ranked as the 5th most trusted source for accurate information, blogs will allow you to positioning your brand as a leader and an expert in your industry.  You will be able to provide expert solutions to your audience’s problems. An easy way…

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